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The McShay Show

Podcast · www.theringer.com · EN
Hosted by Todd McShay, Steve Muench

The McShay Show, produced by The Ringer, is hosted by NFL draft analyst Todd McShay with cohost Steve Muench. It covers college football, NFL draft prospects and mock drafts across 252 episodes, released roughly every 2.5 days, typically 60 to 90 minutes. Estimated 5,000 to 25,000 downloads per episode, a host-read rate of about $90 to $630 per episode.

Why brands sponsor The McShay Show

Weekly NFL draft and college football analysis from a veteran draft analyst

  • Releases every Monday, Wednesday and Friday, with 252 episodes in the archive
  • Long-form episodes of roughly 75 minutes build sustained listener attention each week
  • Apple Podcasts rating of 4.7 from 687 ratings points to an engaged, loyal audience
Best forsports betting and fantasy football appssports apparel and fan merchandisestreaming and sports media subscriptions
Watch forAudience is concentrated in football fans and the NFL draft season is seasonal, so volume peaks in spring and fall.

Brand fit report

Content

Topics, IAB taxonomy
Football85%
Sports15%
Formats
co-hosted analysis, mock draft breakdown, game reaction, prospect scouting
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
70 to 90 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 687 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000 per episode), with Ringer network hosting, a high Podcast Index popularity score, and a frequent release cadence supporting the upper part of the range.
Audience asks aboutWhich prospects will be drafted high in the NFL draft?How do college football teams rank this season?Which quarterbacks are rising or falling in the draft?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The RingerThe McShay Report
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description links to The McShay Report newsletter and The McShay NFL Draft Room, which are the show's own properties.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports analysis with no explicit flag in the feed and no concerning titles; the explicit field is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 64 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence20 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

Longtime NFL draft and college football analyst Todd McShay brings you inside his unique world as an NFL talent evaluator. From the college football season through draft night, Todd and his cohost, Steve Muench, track the top prospects, share insider intel, and break down their latest mock drafts.New episodes drop every Monday, Wednesday, and Friday as they prepare you for the NFL draft with…
The McShay Show's own show description from the podcast feed

Do you make The McShay Show? Claim or remove this page.

About The McShay Show

The McShay Show is a sports podcast from The Ringer hosted by longtime NFL draft and college football analyst Todd McShay, with cohost Steve Muench. According to the show's feed and description, episodes cover college football, NFL draft prospects, mock drafts and game reactions, with new episodes released every Monday, Wednesday and Friday.

The archive contains 252 episodes, with recent episodes typically running between 60 and 90 minutes. The Apple Podcasts listing shows a 4.7 average rating from 687 ratings. Audience size is not published; based on these signals, Starbooked estimates 5,000 to 25,000 downloads per episode, which is an estimate and not a verified figure.

No sponsors were seen in the feed; the show promotes its own newsletter and draft guide. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $630 per episode, suited to sports betting, apparel and streaming brands targeting football fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The McShay Show can edit or remove this page at any time.

Questions about The McShay Show

How much does The McShay Show charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads at $18 to $25 per 1,000. Final pricing is set by the show.

What is The McShay Show about?

The McShay Show covers college football and NFL draft prospects, mock drafts and game reactions. Todd McShay and Steve Muench host, with new episodes every Monday, Wednesday and Friday.

How do I contact The McShay Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well.

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