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The Moral Support Podcast

Hosted by Shara McKee, Ginger Labat

The Moral Support Podcast is hosted by Shara McKee and Ginger Labat, who share stories and conversations as middle-aged friends from a Christian perspective. The show has 31 episodes with an irregular cadence of roughly one episode every month, and episodes typically run about 34 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of about $40 to $200 per episode.

Why brands sponsor The Moral Support Podcast

A warm, faith-centered friendship show with a loyal, highly rated listener base

  • Apple Podcasts rating of 4.9 from 167 ratings shows strong listener approval
  • Host-read ads suit a conversational, personal tone with a trusted community feel
  • Monthly releases with 30 to 40 minute episodes give sponsors a steady, long-lived slot
Best forfaith-based productswomen's lifestyle and wellness brandsbooks and small family-friendly goods
Watch forDownload estimates are modelled from ratings; the show releases roughly monthly, so reach per placement is limited.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality70%
Personal Life & Relationships30%
Formats
co-hosted banter, personal storytelling, guest interview, bible discussion
Tone
warm, candid
Language
English
Production
Clean, edited audio
Typical length
30 to 40 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 167 Apple Podcasts ratings (2,000 to 8,000 band) for a show with 31 episodes that started in 2023, adjusted for a monthly release cadence and a Buzzsprout feed.
Audience asks abouthow to apply Bible teaching to everyday lifehow to handle friendship and family challengeswhat the Enneagram reveals about personality
Age
10%18-24
20%25-34
30%35-44
40%45+
Gender
75%women
25%men
Countries
🇺🇸 United States85%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and no episode titles suggest mature content; themes are faith and friendship.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 60 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 18 days ago, a new one about every 29 days.

Shara and Ginger invite you to the table as they share stories, conversations, and moral support from their view as middle-aged besties.
The Moral Support Podcast's own show description from the podcast feed

Do you make The Moral Support Podcast? Claim or remove this page.

About The Moral Support Podcast

The Moral Support Podcast is hosted by Shara McKee and Ginger Labat, who describe themselves as middle-aged besties sharing stories, conversations and moral support from a Christian perspective, according to the show description in the feed. The show covers faith, friendship and personal life, and has released 31 episodes since March 2023, with a recent cadence of roughly one episode a month and typical episodes of 30 to 40 minutes. The show's Buzzsprout feed lists Calvary UPC and a personal site among the co-hosts' links.

Apple Podcasts lists 167 ratings with an average of 4.9, which suggests a small but engaged listener base. Audience figures are estimates, not published data: we estimate 2,000 to 8,000 downloads per episode, mostly US listeners who skew toward women aged 35 and over. The feed shows no sponsors to date.

A host-read mid-roll at the estimated audience would cost roughly $40 to $200 per episode. The show suits faith-based brands, women's lifestyle products and small family-friendly businesses that want a trusted, personal endorsement.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Moral Support Podcast can edit or remove this page at any time.

Questions about The Moral Support Podcast

How much does The Moral Support Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200 per episode. Rates are estimates derived from Apple Podcasts ratings and feed data, not a published price list.

What is The Moral Support Podcast about?

The show is hosted by Shara McKee and Ginger Labat and shares stories, conversations and moral support from a Christian perspective. Episodes cover faith, friendship, Bible discussion and personal experiences.

How do I contact The Moral Support Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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