Starbooked

The Morning After STL

Hosted by Tim McKernan, Martin Kilcoyne, Doug Vaughn, Jackson Burkett

The Morning After STL is a St. Louis local sports morning talk show hosted by Tim McKernan, Martin Kilcoyne, Doug Vaughn and Jackson Burkett. It covers Cardinals, Blues, Tigers and college football with comedy and local news, airing live 7 a.m. to 11 a.m. with daily feed episodes. Estimated 5,000 to 25,000 downloads per episode (estimated); host-read rate $90 to $620 per episode.

Why brands sponsor The Morning After STL

Daily St. Louis sports audience tied to a live 101 ESPN Radio broadcast

  • Daily episodes with 461 Apple ratings and a 4.4 average show consistent local listening.
  • Host-read placements suit regional auto, restaurant, betting-adjacent and home service brands.
  • Median episode runs about 45 minutes, giving room for a full host-read mid-roll.
Best forlocal awareness campaignsSt. Louis restaurant and retail promotions
Watch forContent is loud and crude at times; check fit with brand tone before booking.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Comedy20%
News10%
Formats
co-hosted banter, interview, call-in and segment show
Tone
irreverent, conversational
Language
English
Production
Clean, edited audio
Typical length
40 to 80 minutes per segment, with full shows around 3 hours

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 461 Apple ratings points to the 5,000 to 25,000 band; daily cadence, a broadcast radio parent and the 2017 listing history support the upper half, while a 2026 feed start date for this episode archive pulls the estimate down.
Audience asks aboutWhat are the latest Cardinals and Blues storylines?What is the local take on Mizzou and Tigers football?Which guests are joining the show this week?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
101 ESPN Radio
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is linked to 101 ESPN Radio and the TMASTL site without named sponsors in the titles or description.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Titles such as 'Good For Them' and 'Stupid Pitchers Like Myself' signal sports banter with mild crude humor; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

The Morning After STL is the longest-running local sports morning show in St. Louis. Tim McKernan, Martin Kilcoyne, Doug Vaughn, and Jackson Burkett have the fortune of hosting the circus each morning from 7 a.m. to 11 a.m. -- LIVE on 101 ESPN Radio at 101.1 FM, https://101ESPN.com, https://TMASTL.com, TMASTL YouTube, The TMASTL app, and anywhere you find podcasts.
The Morning After STL's own show description from the podcast feed

Do you make The Morning After STL? Claim or remove this page.

About The Morning After STL

The Morning After STL is a daily local sports morning show from St. Louis, hosted by Tim McKernan, Martin Kilcoyne, Doug Vaughn and Jackson Burkett according to the show's feed and website. The show runs from 7 a.m. to 11 a.m. live on 101 ESPN Radio, with full episodes and segment-based feed releases covering the Cardinals, Blues, Tigers and college football, often mixed with comedy and local news. Episode length is typically around 45 minutes per segment, with full shows running longer; the feed lists 1,000 episodes and updates daily.

The show holds 461 ratings on Apple Podcasts with an average of 4.4 out of 5, as listed by Apple Podcasts. Listener figures are not published; based on the ratings signal and daily cadence, the estimate is 5,000 to 25,000 downloads per episode, and the audience is likely St. Louis sports fans, skewing male. No sponsors are named in the feed.

A host-read mid-roll is estimated at $90 to $620 per episode based on the estimated download range. This suits local brands looking to reach St. Louis sports listeners, including restaurants, auto dealers and home services.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Morning After STL can edit or remove this page at any time.

Questions about The Morning After STL

How much does The Morning After STL charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $620 per episode. Final pricing depends on the sponsorship terms agreed with the show.

What is The Morning After STL about?

The Morning After STL is a daily St. Louis sports talk show covering the Cardinals, Blues, Tigers and college football, with comedy and local news. It airs live on 101 ESPN Radio from 7 a.m. to 11 a.m.

How do I contact The Morning After STL about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so you can reach out directly once the contact is unlocked.

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