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The Nature Of with Willow Defebaugh

Hosted by Willow Defebaugh

The Nature Of, hosted by Willow Defebaugh, editor-in-chief of Atmos, features conversations with artists, scientists and cultural figures about what nature teaches on creativity, connection and change. The show has 34 episodes released biweekly, with a median length of about 40 minutes. Estimated downloads are 2,000 to 8,000 per episode, with an estimated rate of $40 to $200 per episode.

Why brands sponsor The Nature Of with Willow Defebaugh

Thoughtful nature and science conversations for an engaged, reflective audience

  • 34 episodes released biweekly with a median length of about 40 minutes
  • Guests include Robin Wall Kimmerer, Suzanne Simard and Priya Parker
  • Apple Podcasts rating of 4.6 from 290 ratings
Best foroutdoor and sustainability brandswellness and mindful living productsbook and media launches in science or culture
Watch forAudience size is estimated from ratings, not published downloads, and the show has no sponsorship history.

Brand fit report

Content

Topics, IAB taxonomy
Science35%
Nature25%
Philosophy20%
Society & Culture20%
Formats
interview, long-form conversation
Tone
reflective, curious
Language
English
Production
Studio production
Typical length
30 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple ratings_count of 290 maps to the 2,000 to 8,000 band, shifted up one band because the show is under two years old, and supported by a Simplecast host, Apple Best of the Year mention and a biweekly cadence.
Audience asks abouthow to live with more intentionwhat nature teaches about creativityhow science and art shape environmental thinking
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Atmos
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the only named brand is the publisher Atmos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and episode titles cover nature, science and philosophy topics, including a discussion of feminism and binaries.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

Transform your life with nature as your guide. As the editor-in-chief of Atmos, Willow Defebaugh has dedicated her life to illuminating the wisdom of the natural world. In The Nature Of, she sits down with artists, scientists, and cultural pioneers—from Esther Perel to Maggie Rogers—to uncover what nature can teach us about creativity, connection, and change. Named one of Apple’s best podcasts of…
The Nature Of with Willow Defebaugh's own show description from the podcast feed

Do you make The Nature Of with Willow Defebaugh? Claim or remove this page.

About The Nature Of with Willow Defebaugh

The Nature Of is a podcast hosted by Willow Defebaugh, editor-in-chief of Atmos, that explores what nature can teach about creativity, connection and change. Each episode is an interview with artists, scientists and cultural figures, drawn from the show's description and recent titles in the feed. The show has released 34 episodes on a biweekly schedule, with a median episode length of about 40 minutes.

The show's Apple Podcasts listing shows 290 ratings with an average of 4.6, and the show is named as one of Apple's best podcasts of the year. Listeners are estimated, not measured, at roughly 2,000 to 8,000 downloads per episode, skewing toward adults aged 25 to 44 interested in science, nature and philosophy. The feed shows no sponsors; the only brand named is the publisher, Atmos.

An estimated rate of $40 to $200 per episode would suit outdoor, wellness and mindful-living brands, along with media launches in science and culture. Sponsorship is not yet established on this show, so the pitch should be discussed directly with the show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Nature Of with Willow Defebaugh can edit or remove this page at any time.

Questions about The Nature Of with Willow Defebaugh

How much does The Nature Of charge for a podcast sponsorship?

Estimated rates are $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on ad placement and length.

What is The Nature Of about?

The Nature Of is hosted by Willow Defebaugh and features conversations with artists, scientists and cultural figures about what nature teaches on creativity, connection and change.

How do I contact The Nature Of about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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