Starbooked

The Other Side of Midnight with Walter Sterling

Hosted by Walter Sterling

The Other Side of Midnight with Walter Sterling is a daily overnight talk show from 77 WABC covering news, culture and call-in conversation with listeners nationwide. It has 987 episodes, updated daily, with a median episode length of about 29 minutes. Estimated downloads are 2,000 to 8,000 per episode, a rate of $40 to $200 per host-read ad.

Why brands sponsor The Other Side of Midnight with Walter Sterling

Overnight radio audience with a loyal, call-in listener base

  • Daily episodes from 77 WABC keep the show in regular rotation for listeners.
  • Apple Podcasts shows 197 ratings averaging 4.5 stars, a solid engagement signal.
  • Listeners call in from across the country, which suits direct-response offers.
Best forregional or national service brandsdirect-response offers
Watch forFeed dates are inconsistent, so confirm current episode cadence and audience before booking.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics40%
Pop Culture25%
Comedy20%
Science Fiction15%
Formats
call-in interview, co-hosted banter, solo monologue
Tone
conversational, offbeat
Language
English
Production
Clean, edited audio
Typical length
12 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings_count of 197 places the show in the 50 to 200 band, with Podcast Index popularity 9 and daily updates widening the range, while the feed dates are inconsistent.
Audience asks aboutWhat guests are on tonightWhich UFO or paranormal stories are discussedHow to call in to the show
Age
10%18-24
15%25-34
20%35-44
55%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description and feed carry a Spreaker support link and no named advertiser appears in the dossier.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover politics and UFO topics and include the phrase 'Awkward First Dates', with no explicit flag set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
Ross Coulthart2026-10-1612 min
Matias Boom Boom2026-10-1612 min
Steve The Baker & Celena Ballerina2026-10-165 min
Father Jim Drucker2026-10-165 min
Dr. Melinda DeSeta2026-10-1615 min
Dave Scott2026-10-1614 min

Last six episodes from the show's feed, latest 3 days ago.

The Other Side of Midnight with Walter Sterling airs weeknights from 1AM to 5AM on 77 WABC, turning late-night radio into a dynamic, interactive experience for listeners nationwide. A veteran broadcaster with decades behind the microphone, Walter Sterling delivers a unique mix of storytelling, cultural insight, and offbeat perspective that sets him apart from traditional talk radio. With a…
The Other Side of Midnight with Walter Sterling's own show description from the podcast feed

Do you make The Other Side of Midnight with Walter Sterling? Claim or remove this page.

About The Other Side of Midnight with Walter Sterling

The Other Side of Midnight with Walter Sterling airs weeknights from 1AM to 5AM on 77 WABC and is published as a podcast with 987 episodes. The feed describes host Walter Sterling as a veteran broadcaster who mixes storytelling, cultural commentary and call-in conversation. The show's website and feed describe the programme as a late-night talk format with guests and listeners from across the country.

Episodes are updated daily, with a median length of about 29 minutes in the feed. Apple Podcasts lists 197 ratings with an average of 4.5 stars and shows the show as listed since 2020. These figures come from the feed and Apple Podcasts. Listener demographics are estimates only, and the audience is likely older, national and interested in talk radio.

The dossier names no advertiser. Estimated downloads of 2,000 to 8,000 per episode suggest a host-read mid-roll rate of about $40 to $200 per episode, which suits brands targeting an older national talk-radio audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Other Side of Midnight with Walter Sterling can edit or remove this page at any time.

Questions about The Other Side of Midnight with Walter Sterling

How much does The Other Side of Midnight with Walter Sterling charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll ad is estimated at about $40 to $200. The rate is an estimate, not a published price.

What is The Other Side of Midnight with Walter Sterling about?

It is an overnight talk show from 77 WABC covering news, culture, offbeat stories and call-in conversation with guests and listeners across the country.

How do I contact The Other Side of Midnight with Walter Sterling about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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