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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Podcast · paidsearchpodcast.com · EN
Hosted by Chris Schaeffer

The Paid Search Podcast, hosted by Chris Schaeffer, is a weekly show about Google Ads, pay per click advertising and online marketing for business owners, agencies and freelancers. It has 433 episodes, releases every Monday and runs about 28 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a host-read rate of roughly $40 to $200 per episode.

Why brands sponsor The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Reach Google Ads managers and agency PPC buyers during their weekly learning routine

  • Weekly episodes since 2018 with 433 episodes in the archive and a steady Monday release.
  • Apple Podcasts rating of 4.8 from 322 ratings, with 300 five-star reviews.
  • Audience of business owners, agency staff and PPC freelancers who manage paid search budgets.
Best forB2B software and SaaS trialsad tools and PPC platformsagency and freelancer services
Watch forDownload figures are estimated, and no sponsor history or listener demographics are published.

Brand fit report

Content

Topics, IAB taxonomy
Business40%
Technology & Computing35%
Marketing25%
Formats
solo monologue, listener Q&A, news commentary
Tone
instructional, direct
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 322 Apple ratings (50 to 200 band, shifted up for episode count and weekly cadence) on a show with 433 episodes, Podcast Index popularity 9, and no named sponsors.
Audience asks abouthow to fix underperforming Google Ads campaignswhat changes Google has announced to bidding and search termswhether to hire a PPC manager
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The website home page links to Opteo as a free trial offer, but it is not tied to an episode.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover advertising mechanics such as bidding, keywords and Merchant Center with no flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 82 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at…
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing's own show description from the podcast feed

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About The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast is a weekly show about Google Ads, pay per click advertising and online marketing, hosted by Chris Schaeffer. According to the show's website, he is a Google Ads expert and Premier Google Partner. Episodes have been released since April 2018, with 433 episodes in the feed and new ones each Monday. Typical episodes run about 28 minutes.

The show is aimed at business owners, digital marketing agency staff and pay per click freelancers who manage Google Ads budgets. Apple Podcasts lists a 4.8 rating from 322 ratings. Listener demographics are not published, so the audience profile is an estimate, with most listeners likely to be marketers in the United States, the United Kingdom and Canada.

No sponsors were seen in the feed. Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll would cost about $40 to $200 per episode. That suits software, PPC tools and agency services that want access to people who buy and manage paid search.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing can edit or remove this page at any time.

Questions about The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

How much does The Paid Search Podcast charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is roughly $40 to $200 per episode. Final pricing depends on the terms agreed with the host.

What is The Paid Search Podcast about?

It is a weekly show by Chris Schaeffer about Google Ads, pay per click advertising and online marketing for business owners, agencies and freelancers.

How do I contact The Paid Search Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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