Starbooked

The Peegs Podcast, hosted by Ken Bikoff, covers news and analysis of Indiana Hoosiers athletics. The show has 889 episodes since 2015, publishing about every 2.6 days, with a median length of about 57 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated), a sponsorship range of $40 to $200 per episode.

Why brands sponsor The Peegs Podcast

Loyal Indiana Hoosiers fans listening twice a week during the football and basketball seasons

  • 889 episodes since 2015 give a long, consistent archive of Hoosier coverage.
  • Apple Podcasts shows 187 ratings averaging 4.5 stars, a sign of an engaged core audience.
  • Pregame and postgame episodes around each game create natural timing for sponsor reads.
Best forregional food and beverage brandssports apparel and fan merchandiselocal services in Bloomington and Indiana markets
Watch forAudience size is estimated from ratings, not reported downloads, so confirm numbers before booking.

Brand fit report

Content

Topics, IAB taxonomy
Sports95%
College Sports80%
Basketball25%
Football60%
Formats
pregame and postgame shows, co-hosted analysis, game previews and picks
Tone
analytical, energetic
Language
English
Production
Clean, edited audio
Typical length
35 to 80 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 187 Apple ratings places the show in the 50 to 200 band (2,000 to 8,000), supported by 889 episodes, a semiweekly cadence, Spreaker hosting, a Sports category and a low Podcast Index popularity score of 2.
Audience asks aboutHow will Indiana perform in upcoming games?Which recruits are committing to Hoosier basketball?What do the picks and predictions look like for this week's game?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover game results, previews and recruiting with no explicit flag set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence23 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

News and analysis of Hoosier athletics with host Ken Bikoff
The Peegs Podcast's own show description from the podcast feed

Do you make The Peegs Podcast? Claim or remove this page.

About The Peegs Podcast

The Peegs Podcast is a sports show covering Indiana Hoosiers athletics, with a focus on football and basketball news, previews, postgame reactions and picks. Hosted by Ken Bikoff according to the show's Spreaker listing, the podcast has published 889 episodes since March 2015 and currently releases new episodes about every 2.6 days. Typical episodes run around 57 minutes, and the feed carries a mix of pregame, postgame and weekly analysis episodes.

Apple Podcasts lists 187 ratings averaging 4.5 stars, with the show categorized under Sports. Listeners are most likely fans of Indiana athletics. These audience figures are estimates based on the rating count and show age, not reported downloads. The feed shows no sponsor mentions, so the show appears to be unsponsored at present.

The show suits regional and sports-related brands that want to reach Hoosier fans around game days. At an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200 per episode according to Starbooked's rate rule. Sources: the show's RSS feed, Spreaker and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Peegs Podcast can edit or remove this page at any time.

Questions about The Peegs Podcast

How much does The Peegs Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost about $40 to $200 per episode at Starbooked's standard rate of $18 to $25 per 1,000 downloads. Final pricing depends on the sponsor and placement.

What is The Peegs Podcast about?

The Peegs Podcast covers Indiana Hoosiers athletics, with news, game previews, postgame analysis and picks, mainly for football and basketball fans. It has published 889 episodes since 2015 and is hosted by Ken Bikoff.

How do I contact The Peegs Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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