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The Perfect Scam is AARP's weekly fraud podcast hosted by Bob Sullivan, profiling real scam victims, con artists and fraud experts. It has 339 episodes with a roughly weekly cadence and a median length of about 45 minutes. Estimated downloads are 20,000 to 60,000 per episode, with a suggested rate of $360 to $1,500 per episode.

Why brands sponsor The Perfect Scam

Long-running AARP fraud podcast reaching an older, engaged US audience

  • 339 episodes on a near-weekly schedule with a median length of about 45 minutes
  • Apple Podcasts rating of 4.5 from 1,061 ratings, with strong five-star share
  • Consumer protection focus suits brands serving older adults and families
Best forfinancial services and identity protectionconsumer trust and awareness campaigns
Watch forAudience skews older and downloads are estimated from ratings, so verify with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
True Crime70%
Personal Finance20%
Technology10%
Formats
narrative, interview, expert explainer
Tone
serious, informative
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–60k
Estimated, confidence 50%: 1,061 Apple ratings falls in the 1,000 to 5,000 band, adjusted for an 8-year-old show, AARP publisher backing, popularity 9, weekly cadence and 45-minute episodes
Audience asks aboutHow do I recognize this type of scam?How did the victim lose the money?How can I protect my family from fraud?
Age
5%18-24
10%25-34
15%35-44
70%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. AARP is listed as the publisher and funding_links is empty.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover fraud and scam cases such as 'Bad Neighbor: The Man Who Defrauded a Small Town' and 'Million Dollar Movie Ponzi Scheme' with no explicit content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

AARP's weekly podcast The Perfect ScamSM tells the stories of people who find themselves the target of a scam. Host Bob Sullivan introduces listeners to those who have experienced scams firsthand, as well as professional con artists and leading experts who pull back the curtain on how scammers operate.
The Perfect Scam's own show description from the podcast feed

Do you make The Perfect Scam? Claim or remove this page.

About The Perfect Scam

The Perfect Scam is a weekly fraud podcast from AARP, hosted by Bob Sullivan according to the show description. Each episode profiles people who have been targeted by scams, along with professional con artists and fraud experts who explain how scammers operate. The feed lists 339 episodes with a cadence of about one per week and a median length of around 45 minutes. Episodes are mostly full-length, with some archive bonus episodes.

According to Apple Podcasts, the show holds a 4.5 average from 1,061 ratings. Audience figures are estimates only, not published download numbers. Based on the rating count and show age, the show likely draws about 20,000 to 60,000 downloads per episode, and listeners are probably mostly adults aged 45 and over in the United States. The feed shows no sponsors, so the publisher currently runs the show without visible ad reads.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $1,500 per episode. Brands in financial services, identity protection and consumer trust should consider sponsoring, as the show's audience is actively concerned with fraud prevention.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Perfect Scam can edit or remove this page at any time.

Questions about The Perfect Scam

How much does The Perfect Scam charge for a podcast sponsorship?

Estimated rates are about $360 to $1,500 per episode for a host-read mid-roll, based on estimated downloads of 20,000 to 60,000 per episode. Final pricing depends on the show's current terms.

What is The Perfect Scam about?

The Perfect Scam is AARP's weekly podcast about real scam cases. It features scam victims, con artists and fraud experts, and it is hosted by Bob Sullivan.

How do I contact The Perfect Scam about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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