The Price of Football, hosted by Kieran Maguire and Kevin Day, follows the money behind English and Scottish football. It has 50 episodes in the feed, releasing roughly every two days, with median length near 55 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll ad.
Engaged UK football finance listeners hearing sponsor reads every few days
- Listened to by a dedicated audience, with 327 Apple ratings averaging 4.9 stars.
- Semiweekly episodes of roughly 55 minutes give repeated exposure across a long run.
- Existing sponsor Indeed shows that recruitment and fintech brands already buy in.
Brand fit report
Content
- Formats
- co-hosted banter, interview, explainer
- Tone
- analytical, irreverent
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 45 to 60 minutes
Audience
Commercial
- Brands seen
- IndeedDap Dip
- Categories promoted
- recruitment and jobs, payments
- Affiliate links
- Yes
The show description states it is sponsored by Indeed with a £100 sponsored credit offer, and the contact page lists sponsorship by email to the producer.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover finance, transfers and regulation, such as 'Manchester City: GUILTY' and 'Manchester City's £900m sham contracts', with no explicit flags in the feed.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | priceoffootball.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1482886394 |
| RSS feed | feeds.megaphone.fm/thepriceoffootball |
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Majority of English clubs "on the edge of financial disaster" | 2026-10-15 | 1 h 8 min |
| The 'real' transfer window spending figure | 2026-10-13 | 45 min |
| Interview: Neil Doncaster, SPFL chief executive | 2026-10-09 | 56 min |
| Manchester City's potential punishments, JJ Gabriel expected to leave | 2026-10-08 | 59 min |
| Manchester City and the Owners' and Directors' Test | 2026-10-06 | 45 min |
| Manchester City's £900m 'sham' contracts | 2026-09-30 | 1 h 14 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.
University of Liverpool football finance lecturer Kieran Maguire and comedian Kevin Day follow the money to find out what’s really going on behind the scenes of the beautiful game. The Price of Football is a Dap Dip production. Follow Kevin on X - @kevinhunterday Follow Kieran on X - @KieranMaguire Follow The Price of Football on X - @pof_pod Join The Price of Football CLUB:…
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About The Price of Football
The Price of Football is a podcast in which University of Liverpool football finance lecturer Kieran Maguire and comedian Kevin Day examine the money behind football. The show, produced by Dap Dip, covers club finances, transfer spending, Premier League regulation and interviews with industry figures, according to the show feed and the Starbooked website.
The feed lists 50 episodes with a cadence of about one episode every two days, and median episodes run close to 55 minutes. Apple Podcasts shows 327 ratings with an average of 4.9 stars, and the show has been listed there since 2019. Listener figures are estimates: roughly 20,000 to 80,000 downloads per episode, mostly UK adults aged 25 to 44 with a male-leaning audience.
Indeed is named as a sponsor in the feed description. Estimated rates run $360 to $2,000 per host-read mid-roll, suited to recruitment, fintech and sports business brands. Sponsorship requests go to the producer listed on the show's contact page.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Price of Football can edit or remove this page at any time.
Questions about The Price of Football
How much does The Price of Football charge for a podcast sponsorship?
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at $360 to $2,000. Final pricing is agreed directly with the show.
What is The Price of Football about?
The show, hosted by Kieran Maguire and Kevin Day, examines the finances of football, covering club debt, transfer spending, Premier League rules and related interviews.
How do I contact The Price of Football about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.