Starbooked

The Prince

Podcast · www.economist.com · EN
Hosted by Sue-Lin Wong

The Prince is an eight-part serial from The Economist, hosted by Sue-Lin Wong, examining how Xi Jinping rose to power and what his rule-bending means for China and the world. Ten feed episodes, with a complete series plus trailers, typical full episodes around 35 to 36 minutes. Estimated 5,000 to 25,000 downloads per episode (estimated). Rate range roughly $90 to $630 per episode for a host-read mid-roll.

Why brands sponsor The Prince

Premium China-politics serial from The Economist with a highly rated, engaged audience

  • Eight-part investigative serial with a strong 4.8 average across 892 Apple ratings.
  • High-production narrative reporting from The Economist brand, with a high Podcast Index popularity score.
  • Serious, analytical listeners interested in global politics and business news.
Best forB2B and financial serviceseducation and publishingpremium consumer brands aimed at news readers
Watch forComplete series with infrequent releases, so sponsorship value depends on a back-catalogue audience rather than a fresh weekly drop.

Brand fit report

Content

Topics, IAB taxonomy
Politics60%
History25%
Business News15%
Formats
narrative, serial reporting, trailer
Tone
analytical, serious
Language
English
Production
Studio production
Typical length
35 to 36 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 892 Apple ratings suggests the 200 to 1,000 band, with a Economist publisher reach and a high Podcast Index popularity score pushing the upper range, while the serial format with a complete series limits ongoing downloads.
Audience asks aboutHow did Xi Jinping consolidate power?What does term-limit removal mean for China?How does China's leadership affect global affairs?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
40%women
60%men
Countries
🇺🇸 United States30%
🇬🇧 United Kingdom20%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Economist
Categories promoted
news subscriptions
Affiliate links
No

Description promotes Economist Podcasts+ and subscriptions, with no third-party sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Serious political and historical reporting on Xi Jinping with no explicit flags; political content is the main consideration.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
TRAILER: Shire folk2026-09-102 min
Trailer: Tocqueville Road Trip2026-06-163 min
Trailer: Boss Class Season 32026-01-262 min
Trailer: Boss Class Season 22025-04-302 min
Trailer: Scam Inc2025-01-234 min
Trailer: Boom!2024-07-014 min

Last six episodes from the show's feed, latest 39 days ago, a new one about every 97 days.

Xi Jinping is the most powerful person in the world. But the real story of China's leader remains a mystery. In this eight-part series Sue-Lin Wong finds out how he rose to the top, and what it means for China—and the rest of the world—now that he has ripped up the rule book to stay in power, perhaps for the rest of his life.Sign up for Economist Podcasts+ at www.economist.com/podcastsplusIf…
The Prince's own show description from the podcast feed

Do you make The Prince? Claim or remove this page.

About The Prince

The Prince is an eight-part serial from The Economist, hosted by Sue-Lin Wong, which examines how Xi Jinping rose to the top of China's leadership and what his decision to change the rules to stay in power means for China and the world. According to the show's RSS feed and the website, the series is a complete season with trailers, releases are infrequent, and full episodes run about 35 to 36 minutes, with the feed listing ten episodes in total.

The show has 892 ratings on Apple Podcasts with a 4.8 average, which suggests a loyal listener base. Listeners are likely to be news-focused adults interested in China and global politics; these audience figures are estimates, not published download counts, and the estimated range is 5,000 to 25,000 downloads per episode.

The Economist promotes its own subscriptions in the show notes, and no third-party sponsors were found in the feed. A host-read mid-roll would typically cost roughly $90 to $630 per episode at the estimated range, suited to premium finance, education, or publishing brands seeking a serious news audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Prince can edit or remove this page at any time.

Questions about The Prince

How much does The Prince charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $630 per episode. Exact rates depend on the show's current terms, which you can request via Starbooked.

What is The Prince about?

The Prince is an eight-part serial from The Economist, hosted by Sue-Lin Wong, examining how Xi Jinping rose to power and what his rule changes mean for China and the world.

How do I contact The Prince about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked directly once you have reviewed the profile.

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