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The Proceedings Podcast

Podcast · www.usni.org · US · EN
Hosted by Ward Carroll, Bill Hamblet

The Proceedings Podcast, produced by the U.S. Naval Institute, is hosted by Ward Carroll and Bill Hamblet and covers Sea Services news, Naval History stories and author interviews. It has 500 episodes, a weekly to near-weekly cadence and a median length of about 34 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.

Why brands sponsor The Proceedings Podcast

Reach a dedicated audience of naval, defense and government professionals weekly

  • 500 episodes since 2018 with a steady cadence and a 4.6 average rating on Apple Podcasts from 224 ratings
  • Co-hosts Ward Carroll and Bill Hamblet discuss Sea Services news in depth for roughly 34 minutes per episode
  • Audience skews heavily toward the U.S. military, government and defense community, a niche hard to reach elsewhere
Best fordefense contractorsprofessional education and trainingbooks and publishing
Watch forThe audience is small and specialized, so reach is limited and the show shows no existing sponsor integrations.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Technology & Computing15%
Books & Literature15%
History25%
Formats
co-hosted banter, interview, news roundup
Tone
informed, candid
Language
English
Production
Clean, edited audio
Typical length
30 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 224 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), shifted down for a niche government show with no sponsors and a strong Podcast Index popularity score of 9, giving 2,000 to 8,000 per episode.
Audience asks aboutnaval policy and budget decisionslessons from recent military operationsnaval history and author works
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
15%women
85%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
U.S. Naval Institute
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is produced by its publisher, the U.S. Naval Institute, and the feed lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episode titles cover naval operations and the Iran conflict (e.g. 'EP. 511: Iran War Redux'), which carry combat and political content but no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 12 days ago, a new one about every 5 days.

The Naval Institute is a private, not-for-profit educational institution whose mission is to provide an independent forum for those who dare to read, think, speak, and write to advance the professional, literary, and scientific understanding of sea power and other issues critical to global security. Every week on the Proceedings Podcast, the Naval Institute's Director of Outreach, Ward Carroll,…
The Proceedings Podcast's own show description from the podcast feed

Do you make The Proceedings Podcast? Claim or remove this page.

About The Proceedings Podcast

The Proceedings Podcast is produced by the U.S. Naval Institute, a private, not-for-profit educational institution, according to the show's feed and website at usni.org. Director of Outreach Ward Carroll and Proceedings Editor-in-Chief Bill Hamblet host the show, which covers Sea Services news, stories from Proceedings and Naval History magazines, and interviews with Naval Institute authors. Deputy Editor Bill Bray joins from time to time.

The show has published 500 episodes, released on a cadence of roughly every five days, with a median episode length of about 34 minutes. Apple Podcasts lists 224 ratings with a 4.6 average. These signals suggest an estimated 2,000 to 8,000 downloads per episode; this is an estimate, not a published figure. The audience is likely concentrated among naval professionals, defense analysts and readers of naval history.

The feed shows no sponsors, and the show is produced by its publisher. Based on the estimated audience, a host-read mid-roll would cost roughly $40 to $200 per episode. The show suits defense contractors, professional education providers and publishers of military history.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Proceedings Podcast can edit or remove this page at any time.

Questions about The Proceedings Podcast

How much does The Proceedings Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll ad is estimated at about $40 to $200 per episode. Actual rates are set by the show's publisher and may differ.

What is The Proceedings Podcast about?

The show, produced by the U.S. Naval Institute, covers Sea Services news, Naval History stories and interviews with Naval Institute authors. Hosts Ward Carroll and Bill Hamblet discuss naval policy, operations and history.

How do I contact The Proceedings Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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