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The Rabbit Hole: Conspiracy Theories

Hosted by Danielle Mercy

The Rabbit Hole: Conspiracy Theories, hosted by Danielle Mercy, examines conspiracy theories across history, celebrity deaths, paranormal claims and secret societies, covering all sides of each topic. It has 283 episodes released roughly every five days, typically 50 to 60 minutes long. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of $360 to $2,000 per mid-roll ad.

Why brands sponsor The Rabbit Hole: Conspiracy Theories

Weekly conspiracy and true crime audience with over a thousand Apple ratings

  • 283 episodes released about every five days, with a consistent back catalogue.
  • Apple Podcasts rating of 4.1 from 1,076 ratings, with 769 five-star reviews.
  • Typical episodes run 50 to 60 minutes, giving room for a host-read mid-roll.
Best forAwareness campaigns for streaming, books or documentariesBrands targeting adults 25 to 44 interested in true crime
Watch forContent centres on murder, overdose and conspiracy claims, so brand safety review is advised before booking.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
True Crime30%
History15%
Religion & Spirituality10%
Formats
solo monologue, interview, narrative
Tone
investigative, curious
Language
English
Production
Clean, edited audio
Typical length
25 to 95 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: apple_podcasts.ratings_count of 1,076 falls in the 1,000 to 5,000 band, and the show is under five years old with 283 episodes, weekly-plus cadence and mid-length episodes; no sponsors seen.
Audience asks aboutWhat is the evidence behind this conspiracy theory?Did the official explanation of this death hold up?Which historical events are documented and which are speculation?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The feed lists no funding links or Patreon.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencemedium
Politicsmedium

Episode titles cover murder, overdose deaths and mind control topics, such as 'Lindsay Clancy: Murder, Mental Illness & the Psyop Theory' and 'Matthew Perry: The Ketamine Queen', and the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 5 days.

All about conspiracy theories, follow me down the rabbit hole. This show will test your beliefs and give you new perspectives. Whether you know the conspiracy theory, or you're just now learning about them, we will cover all the angles so you are never left in the dark.
The Rabbit Hole: Conspiracy Theories's own show description from the podcast feed

Do you make The Rabbit Hole: Conspiracy Theories? Claim or remove this page.

About The Rabbit Hole: Conspiracy Theories

The Rabbit Hole: Conspiracy Theories is hosted by Danielle Mercy and explores conspiracy theories, celebrity deaths, paranormal claims and historical mysteries, according to the show's RSS feed and Apple Podcasts listing. The show has released 283 episodes since February 2022, with new episodes about every five days and a median length of about 51 minutes. Its website describes the aim of testing listeners' beliefs and covering all angles of each theory.

Apple Podcasts shows 1,076 ratings with an average of 4.1 out of 5, and the listing has been live since January 2022. Audience estimates are not published by the show; based on rating volume and episode history, the team estimates 20,000 to 80,000 downloads per episode, with listeners likely to be US-based adults aged 25 to 44. No sponsors were found in the feed.

At an estimated 20,000 to 80,000 downloads, a host-read mid-roll would typically cost $360 to $2,000 per episode. The show suits brands selling streaming services, books or documentaries that want a true crime and history audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Rabbit Hole: Conspiracy Theories can edit or remove this page at any time.

Questions about The Rabbit Hole: Conspiracy Theories

How much does The Rabbit Hole: Conspiracy Theories charge for a podcast sponsorship?

Estimated rates are $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode. Actual pricing depends on the show's own terms.

What is The Rabbit Hole: Conspiracy Theories about?

The show covers conspiracy theories, celebrity deaths, paranormal claims and historical mysteries. Host Danielle Mercy aims to examine all sides of each topic across weekly episodes.

How do I contact The Rabbit Hole: Conspiracy Theories about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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