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The Rational Reminder Podcast

Hosted by Benjamin Felix, Cameron Passmore, Dan Bortolotti

The Rational Reminder Podcast, hosted by Benjamin Felix, Cameron Passmore and Dan Bortolotti of PWL Capital, covers evidence-based investing and financial decision-making. It has 453 episodes released weekly, typically 60 to 80 minutes long. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of roughly $90 to $625 per host-read mid-roll ad.

Why brands sponsor The Rational Reminder Podcast

Reach an engaged, analytically minded investing audience with a 7-year archive

  • Over 450 weekly episodes with a 4.9 average Apple rating from 460 ratings
  • Long-form interviews and Q&A with finance researchers and practitioners
  • Listeners appear to be mid-career and older investors, estimated from listening context
Best forfintech and investing appsfinancial education and planning toolswealth and insurance products
Watch forAudience size and demographics are estimates; the show does not publish download numbers.

Brand fit report

Content

Topics, IAB taxonomy
Investing60%
Personal Finance25%
Retirement Planning10%
Business5%
Formats
interview, co-hosted discussion, Q&A, solo monologue
Tone
analytical, educational
Language
English
Production
Clean, edited audio
Typical length
60 to 90 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings count of 460 places the show in the 200 to 1,000 band (5,000 to 25,000), shifted neither up nor down given 7 years of history, weekly cadence and no named sponsors in the feed.
Audience asks aboutWhich ETFs or index funds are worth holdingHow to choose and evaluate a financial advisorHow to plan retirement and manage withdrawals
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
25%women
75%men
Countries
🇨🇦 Canada45%
🇺🇸 United States40%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the feed lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover markets, ETFs, retirement and financial ethics with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

A weekly reality check on sensible investing and financial decision-making, from three Canadians. Hosted by Benjamin Felix, Cameron Passmore, and Dan Bortolotti, Portfolio Managers at PWL Capital.
The Rational Reminder Podcast's own show description from the podcast feed

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About The Rational Reminder Podcast

The Rational Reminder Podcast is a weekly show on evidence-based investing and financial decision-making, hosted by Benjamin Felix, Cameron Passmore and Dan Bortolotti, portfolio managers at PWL Capital according to the show feed and the PWL Capital website. The show has released 453 episodes since August 2018, usually 60 to 90 minutes long, with recent guests including academics and industry practitioners.

The show has a 4.9 average rating from 460 ratings on Apple Podcasts. Based on those signals, audience size is estimated at 5,000 to 25,000 downloads per episode; these figures are estimates, not published numbers. The listening base is estimated to skew toward Canadian and American adults in their thirties and older.

The feed shows no current sponsors. A host-read mid-roll is estimated at $90 to $625 per episode, which would suit fintech, investing tools and financial planning brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Rational Reminder Podcast can edit or remove this page at any time.

Questions about The Rational Reminder Podcast

How much does The Rational Reminder Podcast charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625. Rates are estimates and depend on the agreed format and placement.

What is The Rational Reminder Podcast about?

The show covers evidence-based investing and financial decision-making, with weekly interviews and Q&A on markets, ETFs, retirement and financial advice, hosted by three PWL Capital portfolio managers.

How do I contact The Rational Reminder Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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