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The Rest Is Politics: Leading

Podcast · therestispolitics.com · GB · EN
Hosted by Alastair Campbell, Rory Stewart

The Rest Is Politics: Leading, hosted by Alastair Campbell and Rory Stewart, interviews politicians, leaders, intellectuals and public figures about leadership, global affairs and the ideas shaping the world. The show has 212 episodes, released weekly, with a median length of about 66 minutes. Estimated downloads are 20,000 to 50,000 per episode (estimated), with a rate of roughly $360 to $1,250 per host-read mid-roll. Its distinctive feature is long-form interviews with current prime ministers and senior officials.

Why brands sponsor The Rest Is Politics: Leading

Long-form political interviews with prime ministers and senior leaders

  • Weekly episodes averaging around 66 minutes give sponsors substantial, attentive listening time.
  • Guests include sitting prime ministers, former ministers and major thinkers, drawing an engaged politics audience.
  • Listeners are estimated to be older, professional and UK-based, suited to finance, books and premium services.
Best forfinancial servicesbooks and publishingpremium subscriptions
Watch forPolitical content is high-exposure, so brands need to accept heated, partisan discussion around sponsor placements.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics80%
Business and Finance10%
Technology and Computing5%
Society and Culture5%
Formats
interview, long-form conversation
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
50 to 75 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 228 Apple ratings points to the 200 to 1,000 band, shifted up one band for the show's age, with the Podcast Index popularity of 9 and a high-production weekly format supporting the upper range.
Audience asks aboutWhat are current political leaders thinking about the economy and war?How does leadership work inside government and in crisis?What do global events and emerging technology mean for the West?
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom80%
🇺🇸 United States8%
Other12%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description and funding links promote paid membership (ad-free listening, bonus content, discount book prices on titles mentioned) and the Goalhanger network, with no sponsor mentions found in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Episode titles cover wars, Palestine Action and conflict in the Middle East, and the show is explicitly political, so political content is high-exposure.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence43 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.

The Rest Is Politics’ Alastair Campbell and Rory Stewart interview politicians, leaders, intellectuals, and more. From inside and outside of politics, guests join Rory and Alastair to discuss life, leadership, and the philosophy that’s led them to success in their chosen field. Their conversations cover key political events, global affairs, and the big ideas shaping the world today, offering…
The Rest Is Politics: Leading's own show description from the podcast feed

Do you make The Rest Is Politics: Leading? Claim or remove this page.

About The Rest Is Politics: Leading

The Rest Is Politics: Leading is a weekly interview podcast in which Alastair Campbell and Rory Stewart talk with politicians, leaders, intellectuals and other public figures about leadership, global affairs and the big ideas shaping the world today. According to the show feed, it has released 212 episodes since January 2023, typically running about 66 minutes. The Apple Podcasts listing carries 228 ratings with a 4.6 average and is updated weekly.

The show is produced by Goalhanger and is distributed through Megaphone. Its feed and description point to a paid membership tier offering ad-free listening and bonus content, while the recent episode titles show no visible sponsor mentions. Recent guests include Prime Minister Andy Burnham, Mustafa Suleyman and Gordon Brown, according to the episode titles.

Listeners are estimated, not measured, at roughly 20,000 to 50,000 downloads per episode, skewing UK-based and older. A host-read mid-roll is estimated at about $360 to $1,250 per episode, which buys access to an engaged politics audience. Sponsors in finance, publishing and premium services are the best fit, based on the feed, the website and Apple Podcasts data.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Rest Is Politics: Leading can edit or remove this page at any time.

Questions about The Rest Is Politics: Leading

How much does The Rest Is Politics: Leading charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 50,000 per episode, a host-read mid-roll is estimated at roughly $360 to $1,250 per episode. These are estimates, not published rates, and the actual price depends on the deal.

What is The Rest Is Politics: Leading about?

The show features Alastair Campbell and Rory Stewart interviewing politicians, leaders and thinkers about leadership, global affairs and the philosophy behind their careers. Episodes run weekly, typically about an hour.

How do I contact The Rest Is Politics: Leading about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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