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The Road to Now

Podcast · www.theroadtonow.com · US · EN
Hosted by Bob Crawford, Benjamin Sawyer

The Road to Now is a history podcast hosted by Bob Crawford of The Avett Brothers and Dr. Benjamin Sawyer of MTSU. It explores past events and figures through conversations with historians, journalists and artists. The show has 495 episodes, released weekly, with a median length of about 54 minutes. Estimated downloads per episode are 8,000 to 20,000, a rate range of $140 to $500 per episode.

Why brands sponsor The Road to Now

Long-running weekly history show with a loyal, engaged listener base

  • 495 episodes since 2016 with a weekly release schedule and a median length near 54 minutes
  • Apple Podcasts shows 639 ratings averaging 4.8 stars, with 588 five-star reviews
  • Hosts pair a MTSU history professor with a Grammy-nominated musician, bringing credibility and reach
Best foreducation and booksbrand awareness for heritage or civic-minded productssmall business founders seeking thoughtful audiences
Watch forNo sponsorship history is visible, so the ad format and rate would be a first-time arrangement.

Brand fit report

Content

Topics, IAB taxonomy
History70%
Politics15%
Arts & Entertainment10%
Business5%
Formats
interview, co-hosted banter, solo monologue
Tone
thoughtful, conversational
Language
English
Production
Clean, edited audio
Typical length
50 to 60 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–20k
Estimated, confidence 45%: 639 Apple ratings fall in the 200 to 1,000 band, the show is over five years old, cadence is weekly, and no sponsors are named, so the estimate sits in the 5,000 to 25,000 band narrowed by the consistent weekly output.
Audience asks aboutWhat events led to the present day?Who were the key figures behind this history?How does the past explain current politics?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links a Patreon page for support, and no sponsor mention appears in the 20 recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episode titles cover elections, wars and political figures such as Mitch McConnell and the Senate, with no explicit flag in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks14 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Bob Crawford (The Avett Brothers) & Dr. Ben Sawyer (MTSU History) share conversations with great thinkers from a variety of backgrounds – historians, artists, legal scholars, political figures and more –who help us uncover the many roads that run between past and present. For more information, visit TheRoadToNow.com If you'd like to support our work, join us on Patreon: Patreon.com/TheRoadToNow
The Road to Now's own show description from the podcast feed

Do you make The Road to Now? Claim or remove this page.

About The Road to Now

The Road to Now is a history podcast that looks to the past to explain the present. It is hosted by Bob Crawford, bassist for The Avett Brothers and managing director of The Press On Fund, and Dr. Benjamin Sawyer, Senior Instructor of History at Middle Tennessee State University, according to the show's website. Episodes feature conversations with historians, journalists, political figures and artists, and the feed lists 495 episodes released weekly, with a median run time of about 54 minutes.

Apple Podcasts shows 639 ratings with an average of 4.8 stars. Listener figures are estimates, not published numbers: the show's rating volume suggests roughly 8,000 to 20,000 downloads per episode, and the listeners are likely to be adults interested in American history and politics. No sponsors are named in the feed, website or recent titles.

Based on the estimate, a host-read mid-roll would typically cost about $140 to $500 per episode. That suits brands in education, books, civic or heritage products, and small businesses seeking an engaged audience. Sources: the show's RSS feed, the website, and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Road to Now can edit or remove this page at any time.

Questions about The Road to Now

How much does The Road to Now charge for a podcast sponsorship?

Based on an estimated 8,000 to 20,000 downloads per episode, a host-read mid-roll would typically range from about $140 to $500 per episode. Final pricing depends on the placement and the terms agreed with the show.

What is The Road to Now about?

The Road to Now is a history podcast hosted by Bob Crawford and Dr. Benjamin Sawyer. It features conversations with historians, journalists and artists about how past events shaped today's world.

How do I contact The Road to Now about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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