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The SBL Podcast

Hosted by Scott Devine, Ian Allison

The SBL Podcast, hosted by Scott Devine and Ian Allison of Scott's Bass Lessons, covers bass playing from gear and basses to musicianship, gig tips and the music industry. The show has 358 episodes released roughly every 16 days, typical length about 50 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.

Why brands sponsor The SBL Podcast

Engaged bassists buying gear, reached through a long-running dedicated bass show

  • 358 episodes since 2015 give a deep, searchable back catalogue of bass-focused content.
  • Gear-focused episodes such as Fender and pedal reviews suit instrument and accessory brands.
  • Apple Podcasts shows 427 ratings averaging 4.8 stars, a sign of an attentive listener base.
Best formusical instrument and accessory brandsmusic education and lesson platforms
Watch forDownload estimates are inferred from ratings, not published, so treat reach as a range.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Education20%
Hobbies & Interests10%
Formats
co-hosted banter, interview, gear review
Tone
informative, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 427 Apple ratings in a show with 358 episodes since 2015, Buzzsprout hosting, weekly-to-biweekly cadence and a Podcast Index popularity of 9.
Audience asks aboutWhich basses and gear are worth buyingHow to improve bass technique and musicianshipWhich bass lines and players are iconic
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
20%women
80%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website offers free lessons with an email signup rather than a funding link.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover bass gear, bass lines and industry news with no flagged content; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 16 days.

If you’re a bassist — you’re in the right place. Join Scott Devine and Ian Allison from SBL as they dissect every aspect to being a bass player - professional or hobbyist - from basses and gear hacks, to musicianship and gig tips, all the way to mental health and what the future might hold for the music industry.
The SBL Podcast's own show description from the podcast feed

Do you make The SBL Podcast? Claim or remove this page.

About The SBL Podcast

The SBL Podcast is produced by Scott's Bass Lessons and hosted by Scott Devine and Ian Allison. According to the feed and the show's website, it covers bass playing across gear and basses, musicianship, gig tips, mental health and the future of the music industry. The show has released 358 episodes since November 2015, with a current cadence of roughly every 16 days and typical episodes of 35 to 50 minutes.

Apple Podcasts lists 427 ratings with an average of 4.8 stars. Based on those signals, listeners are estimated at 5,000 to 25,000 per episode, most likely bassists and hobbyist musicians. No sponsors are named in the feed or on the website.

Brands that sell bass instruments, pedals and accessories, or lesson services, are a good fit. Estimated at this audience size, a host-read mid-roll would cost about $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The SBL Podcast can edit or remove this page at any time.

Questions about The SBL Podcast

How much does The SBL Podcast charge for a podcast sponsorship?

Estimated rates are $90 to $625 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the show's own terms and availability.

What is The SBL Podcast about?

The SBL Podcast, from Scott's Bass Lessons, covers bass guitar playing, including gear, musicianship, bass lines, gig advice and music industry topics, with hosts Scott Devine and Ian Allison.

How do I contact The SBL Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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