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The Scottish Folklore Podcast

Hosted by Jenny Johnstone

The Scottish Folklore Podcast, hosted by Jenny Johnstone, retells traditional Scottish folk tales and creatures such as selkies, brownies, and the Loch Ness Monster. The show has 63 episodes released roughly every two weeks, with a median episode length of about 30 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a host-read rate of $90 to $625 per episode.

Why brands sponsor The Scottish Folklore Podcast

Atmospheric Scottish folklore episodes with a loyal, highly rated listener base

  • Apple Podcasts shows 282 ratings with a 5.0 average, a strong signal of listener loyalty.
  • Steady biweekly releases of roughly 30-minute episodes give predictable placement across 63 episodes.
  • Storytelling tone suits heritage, travel, books, and Scottish-themed brands.
Best forheritage and travel brandsbook and gift retailersScotland-linked consumer products
Watch forNo sponsor history and download figures are estimated, so campaign reach should be validated with the host.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment60%
Books & Literature25%
History15%
Formats
solo monologue, narrative, storytelling
Tone
whimsical, atmospheric
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment92/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings of 282 (band 200 to 1,000) with a 5.0 average, one band up for the show being under two years old, steady biweekly cadence, and a mid-level Podcast Index popularity of 9 on a broad top bucket.
Audience asks aboutWhich Scottish creatures and legends are covered in each episodeWhere the folklore tales originate and how they changed over timeWhether episode topics like the Loch Ness Monster or selkies have historical roots
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
60%women
40%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom30%
🇨🇦 Canada10%
🇦🇺 Australia8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Episode titles such as 'Murder Most Foul' and 'The Dreaded Nuckelavee' reference violent folklore, but the feed is not explicit and the show is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 65 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 14 days.

In each episode of The Scottish Folklore Podcast host Jenny Johnstone retells traditional Scottish folk tales from around the country, bringing age-old adventures, local lore, and strange creatures to life. Hosted on Acast. See acast.com/privacy for more information.
The Scottish Folklore Podcast's own show description from the podcast feed

Do you make The Scottish Folklore Podcast? Claim or remove this page.

About The Scottish Folklore Podcast

The Scottish Folklore Podcast is hosted by Jenny Johnstone, who retells traditional Scottish folk tales from around the country, including selkies, brownies, Will o' the Wisps, and the Loch Ness Monster. The show has released 63 episodes since November 2024 on a biweekly schedule, with episodes typically running 25 to 35 minutes. The feed and the show's website describe it as a storytelling format with local lore and strange creatures.

Apple Podcasts lists 282 ratings with a 5.0 average, which suggests a loyal listener base. Listener estimates are approximate: the show is likely heard mainly in the United States, United Kingdom, and other English-speaking countries, with an audience skewing toward adults aged 35 and over. No sponsors appear in the feed or the website.

At an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. The show suits heritage, travel, and book brands seeking an atmospheric audience interested in Scottish culture.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Scottish Folklore Podcast can edit or remove this page at any time.

Questions about The Scottish Folklore Podcast

How much does The Scottish Folklore Podcast charge for a podcast sponsorship?

Estimated rates are about $90 to $625 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on the host's terms and should be confirmed directly.

What is The Scottish Folklore Podcast about?

The show retells traditional Scottish folk tales, covering creatures such as selkies, brownies, and the Loch Ness Monster, with new episodes released roughly every two weeks.

How do I contact The Scottish Folklore Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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