Starbooked

The Secret Lives of Games

Podcast · secretlives.games · EN
Hosted by Nick Suttner

The Secret Lives of Games, hosted by Nick Suttner, offers candid conversations with game creators about the art, craft and process of making games. The show has 280 episodes with a cadence of about one every six days and a median length of roughly 99 minutes. Estimated downloads per episode are 3,000 to 8,000, with an estimated rate of $60 to $200 per host-read mid-roll ad.

Why brands sponsor The Secret Lives of Games

Long-form developer interviews reaching an engaged audience of game makers and players

  • 280 episodes since 2018 with a 4.9 average Apple rating from 161 ratings
  • Median episode runs about 99 minutes, giving sponsors room for generous host-read placements
  • Guests are working game creators, so the audience follows development closely and trusts the host's recommendations
Best forgame engines and development toolsindie game platforms and publisherspuzzle and creative software
Watch forAudience size is estimated from ratings, not published downloads, and the show is flagged explicit.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Arts & Entertainment15%
Formats
interview, long-form conversation, serialized series
Tone
candid, in-depth
Language
English
Production
Clean, edited audio
Typical length
80 to 120 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode3k–8k
Estimated, confidence 45%: Apple ratings_count of 161 falls in the 50 to 200 band (2,000 to 8,000), shifted to the top of that range for a show with 280 episodes and a 2018 start, with a Podcast Index popularity of 9 and a long median episode length.
Audience asks abouthow specific games were designed and builtwhat creative process and tools creators usehow developers approach puzzles and game mechanics
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
35%women
65%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the feed lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed is flagged explicit (explicit=1), so the show is not family-friendly by its own flag, though the recent titles cover game creators and puzzle games with no adult or violent themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks6 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 6 days.

Candid conversations with game creators that dive deep into the art, craft, and process of making games.
The Secret Lives of Games's own show description from the podcast feed

Do you make The Secret Lives of Games? Claim or remove this page.

About The Secret Lives of Games

The Secret Lives of Games is a podcast hosted by Nick Suttner that features candid conversations with game creators about the art, craft and process of making games. According to the show's Libsyn feed and its website, secretlives.games, the show has published 280 episodes since September 2018, with a new episode about every six days and a median length of roughly 99 minutes. Apple Podcasts lists 161 ratings with an average of 4.9.

The listener base is estimated rather than published. Based on the rating count and show age, the show likely reaches an estimated 3,000 to 8,000 downloads per episode, skewing toward adults aged 25 to 44 with an interest in video games. The feed shows no current sponsors, so the show appears to rely on its own audience rather than advertising.

A host-read mid-roll ad would typically cost an estimated $60 to $200 per episode. This suits game engine, development tool and indie publishing brands that want a focused audience of developers and dedicated players.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Secret Lives of Games can edit or remove this page at any time.

Questions about The Secret Lives of Games

How much does The Secret Lives of Games charge for a podcast sponsorship?

Based on an estimated 3,000 to 8,000 downloads per episode, a host-read mid-roll ad is estimated at $60 to $200 per episode. Actual pricing depends on the placement and the show's own terms.

What is The Secret Lives of Games about?

The show hosted by Nick Suttner features candid conversations with game creators about the art, craft and process of making games. Episodes are long-form and regularly published.

How do I contact The Secret Lives of Games about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in video games, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
pop culturegeek culture62k25k$490–87062
Spore@spore
video gamesgame trailers61k123k$2470–431062
video gamesgaming news5k–$40–20062
comedysleepover banter5k–$40–20061
video gamesnintendo5k–$40–20060
improv comedyvideo games5k–$40–20060