Starbooked

The Secret World of Roald Dahl

Hosted by Aaron Tracy

The Secret World of Roald Dahl, hosted by Aaron Tracy, is a serial documentary on Roald Dahl's hidden years as a spy and screenwriter and how that past may echo in his children's stories. The show has 14 episodes released weekly, with a median length of about 38 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of roughly $360 to $2,000 per host-read mid-roll.

Why brands sponsor The Secret World of Roald Dahl

Engaged listeners of a major-network serial history show about Roald Dahl

  • Apple Podcasts rating of 4.6 from 1,628 ratings signals an engaged audience
  • Weekly serial with a median episode length of about 38 minutes allows full host-read integrations
  • Story-driven literary history audience suits book, education and family-adjacent brands
Best forbook and publishing brandsstreaming and entertainment launchesawareness campaigns
Watch forDark themes and mature history mean sponsors should review episode content before booking.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature45%
History35%
Film and TV20%
Formats
narrative, serial documentary, bonus interview
Tone
dark, investigative
Language
English
Production
Studio production
Typical length
35 to 40 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 55%: 1,628 Apple ratings places the show in the 1,000 to 5,000 band, a show under two years old, weekly cadence, iHeartPodcasts publisher, and high production.
Audience asks aboutWhat was Roald Dahl's work as a spyHow Dahl's wartime past shaped his children's booksHow Willy Wonka was adapted for film
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartMediaImagine EntertainmentParallax
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website names iHeartMedia, Imagine Entertainment and Parallax as producers.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episode 'Stalky' and the description reference Dahl's espionage and 'darkness from his covert past'; violence is discussed historically, not graphically.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks0 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 91 days ago, a new one about every 7 days.

You know Roald Dahl as the writer who thought up Willy Wonka, Matilda, and the BFG. But did you know he was also a spy? "The Secret World of Roald Dahl" is a wild journey through the hidden chapters of his extraordinary, controversial life. How did this secret agent and struggling screenwriter wind up as the most successful children’s author ever? And what darkness from his covert past seeped…
The Secret World of Roald Dahl's own show description from the podcast feed

Do you make The Secret World of Roald Dahl? Claim or remove this page.

About The Secret World of Roald Dahl

The Secret World of Roald Dahl is a serial documentary podcast hosted by Aaron Tracy that examines the hidden chapters of Roald Dahl's life, including his work as a spy and a struggling screenwriter, and how that past may connect to his children's stories. The show is produced by iHeartMedia, Imagine Entertainment and Parallax, according to the show's website. It has released 14 episodes weekly since January 2026, with a median length of about 38 minutes. Its Apple Podcasts listing shows 1,628 ratings with an average of 4.6.

Listeners are estimated, not measured, at 20,000 to 80,000 downloads per episode, based on the ratings count and show age. The feed shows no sponsor mentions, and the rate is estimated at roughly $360 to $2,000 per host-read mid-roll. The show suits book publishers, streaming launches and education brands that want an engaged history audience.

Sponsors seen in the feed: none. Sponsorship rates are estimates from the Starbooked rate formula and may differ from the show's own terms.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Secret World of Roald Dahl can edit or remove this page at any time.

Questions about The Secret World of Roald Dahl

How much does The Secret World of Roald Dahl charge for a podcast sponsorship?

Starbooked estimates $360 to $2,000 per host-read mid-roll based on an estimated 20,000 to 80,000 downloads per episode. Exact terms depend on the show's own offer.

What is The Secret World of Roald Dahl about?

It is a serial documentary about Roald Dahl's hidden life as a spy and screenwriter, and how that history may shape his children's books. Episodes are released weekly.

How do I contact The Secret World of Roald Dahl about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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