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The Seen and the Unseen - hosted by Amit Varma

Podcast · www.seenunseen.in · IN · EN
Hosted by Amit Varma

The Seen and the Unseen, hosted by Amit Varma, is a weekly interview podcast on politics, economics and behavioural science, drawing on Bastiat's idea of seen and unseen consequences. It has 458 episodes, releases roughly every two weeks in the feed with typical episodes of 3.5 to 5 hours, and has an estimated 5,000 to 25,000 downloads per episode. Suggested sponsorship rate is $90 to $560 per episode.

Why brands sponsor The Seen and the Unseen - hosted by Amit Varma

Long-running Indian policy interview show reaching an engaged, high-income audience

  • 458 episodes since December 2016 give a deep, stable back catalogue.
  • Apple rating of 4.8 from 240 ratings signals a loyal listenership.
  • Listeners engage with hours-long conversations, so mid-roll reads get full attention.
Best forfinancial serviceseducation and booksbrand awareness among policy-minded adults
Watch forAudience is concentrated in India and the political content may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Business and Finance35%
Society20%
Formats
interview, longform conversation
Tone
analytical, unhurried
Language
English
Production
Clean, edited audio
Typical length
3 to 5 hours

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple ratings_count of 240 (band 200 to 1,000 for 5,000 to 25,000), show over nine years old with 458 episodes, Podcast Index popularity 9, Apple rating 4.8, Libsyn hosting, weekly updates and no named network beyond IVM co-production.
Audience asks aboutWhat are the unintended consequences of Indian public policy?What did Gandhi actually argue?How does populism work in Indian politics?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
30%women
70%men
Countries
🇮🇳 India80%
🇺🇸 United States8%
🇬🇧 United Kingdom4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
IVM Podcasts
Categories promoted
None yet
Affiliate links
Yes

The website links a 'Support the show' page for listener funding, and the feed names IVM Podcasts as a joint production partner.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Episode titles cover assassinations, the Emergency and communal politics such as 'Five Assassinations and an Arms Deal', which is political and historical rather than graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 14 days ago, a new one about every 14 days.

The Seen and the Unseen, hosted by Amit Varma, features longform conversations that aim to give deep insights into the subjects being discussed. Timeless and bingeworthy.
The Seen and the Unseen - hosted by Amit Varma's own show description from the podcast feed

Do you make The Seen and the Unseen - hosted by Amit Varma? Claim or remove this page.

About The Seen and the Unseen - hosted by Amit Varma

The Seen and the Unseen is a weekly podcast hosted by Amit Varma, a Mumbai-based writer and journalist, according to the show's website. It takes its title from Frédéric Bastiat's essay and features longform interviews on politics, economics and behavioural science with guests such as Ramachandra Guha and Srinath Raghavan.

The show has 458 episodes in its feed, releases roughly every two weeks in the feed data, and typical episodes run 3.5 to 5 hours. The website describes it as India's top weekly podcast on these subjects. Apple Podcasts lists 240 ratings with an average of 4.8.

Listeners are estimated to be mostly Indian adults interested in policy and economics, with an estimated 5,000 to 25,000 downloads per episode. No sponsors were seen in the feed, and the show is funded through listener support. A host-read mid-roll at estimated rates would cost $90 to $560 per episode, suiting education, financial and book brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Seen and the Unseen - hosted by Amit Varma can edit or remove this page at any time.

Questions about The Seen and the Unseen - hosted by Amit Varma

How much does The Seen and the Unseen charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $560 per episode. Rates are estimates derived from download bands, not a published price list.

What is The Seen and the Unseen about?

It is a weekly interview podcast by Amit Varma covering Indian politics, economics and behavioural science through longform conversations with writers, scholars and public figures.

How do I contact The Seen and the Unseen about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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