The So What from BCG, hosted by British journalist Georgie Frost, interviews leading thinkers at Boston Consulting Group on trends shaping business, technology and management. The show has 140 episodes, released biweekly, with a median length of about 21 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $630 per episode.
Reach executives through a polished BCG show on AI and strategy
- Interviews with BCG leaders give listeners a serious, decision-maker audience.
- Biweekly episodes of about 21 minutes allow focused host-read placements.
- Recent episodes cover AI, sales, government and leadership, topics that suit B2B brands.
Brand fit report
Content
- Formats
- interview, expert discussion
- Tone
- analytical, polished
- Language
- English
- Production
- Studio production
- Typical length
- 17 to 25 minutes
Audience
Commercial
- Brands seen
- Boston Consulting Group
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is published by its own sponsor Boston Consulting Group.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Business and technology interviews with no explicit flag or flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.bcg.com/podcasts/the-so-what |
| Apple Podcasts | podcasts.apple.com/podcast/id1591194141 |
| RSS feed | feeds.captivate.fm/the-so-what-from-bcg/ |
Benchmark score: 68 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Lessons on Token-Based Competition from My All-AI Company | 2026-10-07 | 21 min |
| Physical AI Redefines How You Manufacture—and Where | 2026-09-23 | 22 min |
| Will AI Agents Replace Your CRM? | 2026-09-09 | 20 min |
| AI Costs a Fortune. Mismanaging AI Will Cost You More. | 2026-08-26 | 20 min |
| Is Your AI Rollout Built to Fail? | 2026-08-12 | 25 min |
| Retailers Are Drowning in Data. Is AI a Life Preserver? | 2026-07-29 | 17 min |
Last six episodes from the show's feed, latest 12 days ago, a new one about every 14 days.
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future.…
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About The So What from BCG
The So What from BCG is a business podcast produced by Boston Consulting Group and hosted by British journalist Georgie Frost. Each episode interviews BCG thinkers and practitioners about trends in AI, management, sales and the energy transition, aimed at busy leaders. The feed lists 140 episodes released biweekly, with a median length of about 21 minutes.
The show has an Apple Podcasts rating of 4.8 from 220 ratings, according to Apple Podcasts. The audience is estimated, not measured: listeners are likely executives and managers in consulting, technology and industry, with an estimated 5,000 to 25,000 downloads per episode. No third-party sponsors were found in the feed, and the show is published by BCG itself.
A host-read mid-roll is estimated at $90 to $630 per episode, based on the estimated download range. B2B software vendors, enterprise AI providers and executive education brands are the best fit for this audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The So What from BCG can edit or remove this page at any time.
Questions about The So What from BCG
How much does The So What from BCG charge for a podcast sponsorship?
Estimated host-read mid-roll rates are about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the show's sponsorship policy.
What is The So What from BCG about?
The show features interviews with Boston Consulting Group thinkers on AI, business strategy, leadership and future trends. It is aimed at executives and busy business leaders.
How do I contact The So What from BCG about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
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