The Social Strategist, hosted by Michelle Gifford, covers Instagram, TikTok, email marketing, blogging and AI tools for small business owners and personal brands. It has 300 episodes, updated bimonthly on Apple Podcasts, with typical episodes of 20 to 35 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per episode.
Reach small business owners actively building their Instagram and social media strategy
- 300 episodes since 2021 give a long, searchable archive of social media tactics.
- Apple Podcasts shows 160 ratings averaging 5.0, signalling a highly engaged listener base.
- Median episode runs about 23 minutes, enough time for a host-read integration with context.
Brand fit report
Content
- Formats
- solo monologue, interview, case study
- Tone
- practical, encouraging
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 20 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed. The website promotes the host's own agency, Club 10 and Grow the Gram course.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Business and marketing content with no explicit flag; titles such as 'Stop Being Weird About Money' are non-graphic.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.iammichellegifford.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1440084675 |
| RSS feed | feeds.libsyn.com/489161/rss |
Benchmark score: 8 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Instagram AI Update: AI Labels, What You Need to Know Right Now | 2026-08-25 | 8 min |
| The Secret to Selling on Instagram | 2026-07-22 | 23 min |
| How to Make Money on Instagram: Build a Six-Figure Instagram Business | 2026-07-07 | 23 min |
| Instagram Just Changed Everything: Series Content, Adam Mosseri's Algo | 2026-06-15 | 23 min |
| 0-300k Instagram Growth Case Study: Jessie Jean Home the queen of yapp | 2026-05-25 | 14 min |
| More Women in Ai: How to get started with Ai | 2026-04-20 | 24 min |
Last six episodes from the show's feed, latest 55 days ago, a new one about every 7 days.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Do you make The Social Strategist? Claim or remove this page.
About The Social Strategist
The Social Strategist is a business podcast hosted by Michelle Gifford, a social media strategist who runs a creative agency and the Grow the Gram course, according to her website. The show covers Instagram strategy, AI tools, email marketing, blogging and money-making tactics for personal brands and small businesses. Episodes are published weekly per the feed cadence, with a 300-episode catalogue and a median length of about 23 minutes. Apple Podcasts lists 160 ratings averaging 5.0 and an update frequency of bimonthly.
Listeners are estimated, not measured, to be mostly women aged 25 to 44, primarily in the United States, drawn to entrepreneurs and moms building online businesses. The feed and Apple listing show no sponsors at present, and the website promotes the host's own products.
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200 per episode. The show suits social platform, email, and business tool brands targeting small business owners.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Social Strategist can edit or remove this page at any time.
Questions about The Social Strategist
How much does The Social Strategist charge for a podcast sponsorship?
Estimated rates are about $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per thousand. Final pricing depends on the show's own terms.
What is The Social Strategist about?
The Social Strategist covers Instagram, TikTok, email marketing, blogging and AI for small business owners and personal brands. Host Michelle Gifford shares strategy, case studies and industry updates in episodes of about 20 to 35 minutes.
How do I contact The Social Strategist about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
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