Starbooked

The Speakeasy

Hosted by Sother Teague, Greg Benson

The Speakeasy, hosted by Sother Teague and Greg Benson, covers cocktails, spirits, wine, beer, tea and coffee through interviews with bartenders, brewers, roasters and bar historians. The show has 697 episodes, releases roughly every five days, and runs about 43 minutes per episode. Estimated downloads are 20,000 to 80,000 per episode, with a host-read rate of about $360 to $2,000 per episode.

Why brands sponsor The Speakeasy

Long-running alcohol culture show reaching an engaged bartending and enthusiast audience

  • 697 episodes since 2011, with a 4.8 Apple Podcasts average across 204 ratings
  • Interviews with bartenders, distillers and industry figures, including Tales of the Cocktail coverage
  • Weekly cadence and 35 to 50 minute episodes give sponsors steady mid-roll placement
Best forspirits and liqueur brandsbar equipment and bar toolspremium mixers and beverage brands
Watch forAlcohol-focused content and an explicit flag limit it to brands able to advertise alcohol under local rules.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Hobbies & Interests10%
Business & Finance5%
Formats
interview, co-hosted banter, bonus event coverage
Tone
knowledgeable, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 204 Apple ratings (1,000 to 5,000 band), 697 episodes, 11-year history, weekly updates and a Heritage Radio Network publisher, with no named sponsors in the feed.
Audience asks abouthow to make specific cocktails and spiritsbar history and industry trendshow distilling, brewing and roasting work
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
45%women
55%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencelow
Politicslow

The feed carries an explicit flag, and alcohol is the core subject matter, as in the episode 'Monkey Business with David Muhs'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 5 days.

Award-winning bartenders and co-hosts Sother Teague and Greg Benson sit down to talk cocktails, spirits, wine, beer, tea, coffee, and all the other exciting liquids in the universe. With each episode, learn from some of the world’s experts in mixology, bar history, distillation, and brewing. Bringing on guests ranging from bartenders and brewers, alchemists and ambassadors, roasters and regulars,…
The Speakeasy's own show description from the podcast feed

Do you make The Speakeasy? Claim or remove this page.

About The Speakeasy

The Speakeasy is a podcast hosted by Sother Teague and Greg Benson, both described on the show's Art19 page as award-winning bartenders. The show covers cocktails, spirits, wine, beer, tea and coffee through conversations with bartenders, brewers, roasters, distillers and bar historians. Its feed lists 697 episodes from January 2011 to October 2026, with a release roughly every five days and typical episodes of 35 to 50 minutes, according to the RSS feed.

On Apple Podcasts the show holds a 4.8 average from 204 ratings, and the listing has been updated weekly. Listeners are likely to be bar professionals and drinks enthusiasts, though these audience figures are estimates of about 20,000 to 80,000 downloads per episode, not published numbers. The feed shows no named sponsors.

Estimated mid-roll host-read pricing is about $360 to $2,000 per episode. The show suits spirits, mixer, bar equipment and premium beverage brands whose products can be advertised under alcohol marketing rules.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Speakeasy can edit or remove this page at any time.

Questions about The Speakeasy

How much does The Speakeasy charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is roughly $360 to $2,000 per episode at $18 to $25 per 1,000 downloads. Actual rates are set by the show and may differ.

What is The Speakeasy about?

The Speakeasy covers cocktails, spirits, wine, beer, tea and coffee through interviews with bartenders, brewers, roasters and other drinks experts. It has released 697 episodes since 2011.

How do I contact The Speakeasy about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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