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The Square Ball: Leeds United Podcast

Podcast · www.thesquareball.net · EN
Hosted by Calum Archibald

The Square Ball: Leeds United Podcast is an independent fan show from the team behind the long-running Leeds United fanzine, covering match reactions, interviews and comedy around the club. It has 1,000 episodes in its feed, published daily, with a median length of about 35 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of $40 to $200 per episode.

Why brands sponsor The Square Ball: Leeds United Podcast

Daily Leeds United show with a loyal, highly rated fan audience

  • Daily episodes after matches give frequent sponsor placements across a long back catalogue.
  • Apple Podcasts rating of 4.8 from 183 ratings signals an engaged listener base.
  • Football and Leeds fan audiences suit kit, travel, betting-free lifestyle and local business brands.
Best forlocal business awarenesssports apparel and merchandisematchday products
Watch forDownload figures are estimated from ratings and cadence, not published, and the explicit flag limits brand fit.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Comedy15%
Formats
co-hosted banter, interview, match reaction
Tone
irreverent, passionate
Language
English
Production
Clean, edited audio
Typical length
30 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 183 Apple ratings (50 to 200 band), daily cadence, 1,000 episodes, Acast hosting, and a network-backed fanzine brand.
Audience asks aboutLeeds United match results and performancesManager and transfer decisionsClub history and fan culture
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
15%women
85%men
Countries
🇬🇧 United Kingdom80%
🇺🇸 United States5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website links to a shop, magazine and TSB+ membership, which are the show's own products.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag set to 1, and titles include strong language such as 'Angry Geordie Noises' and 'Heads Must Roll'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

An award-winning show for fans that celebrates the magic and madness of Leeds United, the world's greatest football club. Brought to you by the team behind the award-winning fanzine. See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.
The Square Ball: Leeds United Podcast's own show description from the podcast feed

Do you make The Square Ball: Leeds United Podcast? Claim or remove this page.

About The Square Ball: Leeds United Podcast

The Square Ball: Leeds United Podcast is an independent football show from the team behind the Leeds United fanzine. The feed lists 1,000 episodes published daily, with a median length of about 35 minutes. Episodes cover match reactions, interviews with former players and staff, and comedy around the club, according to the show's description and titles.

The website identifies Calum Archibald as the author of its blog and describes the fanzine as independent since 1989. The show is hosted on Acast, and its episode titles name recurring segments such as The Match Ball and The West Stand. Apple Podcasts lists 183 ratings with an average of 4.8.

Listeners are estimated, not measured, to be mainly UK-based Leeds United supporters, with an estimated 2,000 to 8,000 downloads per episode. The feed shows no sponsors, so the show's own shop and membership are the only commercial links. A host-read mid-roll would cost an estimated $40 to $200 per episode, suited to local and football-linked brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Square Ball: Leeds United Podcast can edit or remove this page at any time.

Questions about The Square Ball: Leeds United Podcast

How much does The Square Ball: Leeds United Podcast charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Rates are estimates, not a published price list.

What is The Square Ball: Leeds United Podcast about?

It is an independent Leeds United podcast with daily episodes covering match reactions, interviews and football comedy. It comes from the team behind the long-running Leeds United fanzine.

How do I contact The Square Ball: Leeds United Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Use the website contact page as an alternative route.

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