The Startup CPG Podcast
The Startup CPG Podcast, hosted by Jessi Freitag and Daniel Scharff, covers packaged consumer goods founders, retailer buyers, investors and practical brand-building. With 510 episodes and a roughly two-day cadence, episodes typically run 30 to 45 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a host-read rate of roughly $90 to $620 per episode.
Dedicated CPG founder audience with 510 episodes and a 4.9 Apple rating
- Apple Podcasts shows 639 ratings averaging 4.9 stars, indicating an engaged, loyal listener base.
- Listeners are consumer goods founders and operators evaluating retail, distribution and funding decisions.
- Episodes run about 33 minutes on a two-day cadence, giving a sponsor steady, recurring exposure.
Brand fit report
Content
- Formats
- interview, solo monologue, segment series
- Tone
- practical, informative
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 30 to 45 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the feed lists no funding links, though episode titles reference a Founders & Funders program and named industry guests.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover business, retail, investing and food product development with no flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | startupcpg.transistor.fm/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1509862352 |
| RSS feed | feeds.transistor.fm/startupcpg |
Benchmark score: 93 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Built to Scale: Lessons from a Founder Who Sold | 2026-10-17 | 41 min |
| Kitchen to 4,000 Stores: The Cold Email That Launched a Ghee Snack Bra | 2026-10-16 | 30 min |
| #270 Insights from 34,000 in-store demos with Grassroots Marketing | 2026-10-13 | 45 min |
| R&D RADIO: Oil Analytics, Seed Oils and Adulterated Avocado Oil with D | 2026-10-12 | 30 min |
| How to Ask Someone to Invest in Your CPG Brand, with Fave's Ryan Raish | 2026-10-10 | 38 min |
| Reinventing the Pizza Bagel: Bagelverse's Jacob Cooper on Nostalgia an | 2026-10-09 | 29 min |
Last six episodes from the show's feed, latest 2 days ago, a new one about every 2 days.
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
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About The Startup CPG Podcast
The Startup CPG Podcast, hosted by Jessi Freitag and Daniel Scharff according to the show feed, covers the business of packaged consumer goods. Episodes feature founders, retailer buyers and investors, along with practical industry insights, and are published on a roughly two-day cadence across 510 episodes, typically running 30 to 45 minutes.
Host biographical details are available on the show's linked personal website. Apple Podcasts lists 639 ratings with a 4.9 average, a strong signal of an engaged listener base. Audience figures here are estimates derived from that rating count and the show's age and cadence, not published download data. Listeners are likely early-stage and growth-stage consumer goods founders and operators in the United States.
No sponsors were visible in the feed, so the show's advertising terms should be confirmed directly. At an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would typically be priced at roughly $90 to $620 per episode. Tools and services aimed at CPG founders, such as distribution, retail media and finance providers, are the best fit.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Startup CPG Podcast can edit or remove this page at any time.
Questions about The Startup CPG Podcast
How much does The Startup CPG Podcast charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would typically range from about $90 to $620 per episode. Exact pricing must be confirmed with the show.
What is The Startup CPG Podcast about?
The show covers the business of packaged consumer goods, including founder stories, retailer buyer perspectives, investment and practical brand-building advice for CPG companies.
How do I contact The Startup CPG Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.