Starbooked

The Steam Room

Hosted by Ernie Johnson, Charles Barkley

The Steam Room, published by Turner Sports, features Ernie Johnson and Charles Barkley with weekly guests discussing topics beyond basketball. The show has 140 episodes released roughly every nine days, with a median length of about 64 minutes. Estimated downloads are 20,000 to 50,000 per episode, implying a rate of roughly $360 to $1,250 per host-read mid-roll ad.

Why brands sponsor The Steam Room

Weekly NBA-adjacent conversations with Barkley and Johnson reaching a loyal sports audience

  • 140 episodes since December 2019 with a consistent weekly cadence
  • Apple Podcasts rating of 4.8 across roughly 1,800 ratings
  • Hosts Ernie Johnson and Charles Barkley, known from Inside The NBA, deliver host-read credibility
Best forsports apparel and equipmentsports media and streaming servicesspirits and lifestyle brands
Watch forTurner Sports may have restrictive brand-fit and category policies; confirm availability before pitching.

Brand fit report

Content

Topics, IAB taxonomy
Sports80%
Business10%
Hobbies & Interests10%
Formats
co-hosted banter, interview
Tone
irreverent, conversational
Language
English
Production
Studio production
Typical length
55 to 70 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 1,798 Apple ratings (in the 1,000 to 5,000 band, shifted for episode count and a Turner Sports network backing) combined with the Podcast Index popularity of 9, Megaphone hosting and a high production level.
Audience asks aboutWhat guests will appear in upcoming episodes?How do Ernie Johnson and Charles Barkley discuss non-basketball topics?Which athletes and personalities join the show?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Turner SportsWarner Media
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; episode titles include 'Unsullied by Sponsorship, Season 6 Finale', and the description does not name advertisers.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Whiskey Drinkers' and 'Rough Afros' suggest casual adult humor, but the feed is not explicit (explicit flag 0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence10 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 16 days ago, a new one about every 9 days.

After 20 years together on Inside The NBA, Ernie Johnson and Charles Barkley still have a lot to talk about. The Steam Room podcast is the new platform for EJ, Chuck, and weekly guests to explore conversations beyond the world of basketball. Grab your bracelet and step into The Steam Room every Thursday… and please, remember to keep your towel on.
The Steam Room's own show description from the podcast feed

Do you make The Steam Room? Claim or remove this page.

About The Steam Room

The Steam Room is a sports conversation podcast published by Turner Sports and hosted by Ernie Johnson and Charles Barkley, who are known from their work on Inside The NBA. According to the show's feed and the Turner Sports podcast page, the weekly show features guests from sports, music and entertainment, with episodes released about every nine days and a median length of roughly 64 minutes. The show has 140 episodes and carries a 4.8 average rating from about 1,800 Apple Podcasts ratings.

Listeners are estimated, not measured, to be predominantly American sports fans, with an estimated 20,000 to 50,000 downloads per episode based on Apple rating volume and show scale. The feed shows no visible sponsors in the last 20 episodes. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $1,250 per episode. The show suits sports apparel, equipment, and media brands seeking a mature, male-leaning sports audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Steam Room can edit or remove this page at any time.

Questions about The Steam Room

How much does The Steam Room charge for a podcast sponsorship?

Based on an estimated 20,000 to 50,000 downloads per episode, a host-read mid-roll would likely cost about $360 to $1,250. Exact rates are set by the show's publisher and should be confirmed directly.

What is The Steam Room about?

The Steam Room is a weekly sports conversation podcast from Turner Sports, hosted by Ernie Johnson and Charles Barkley. Episodes feature guests from sports, music and entertainment, often going beyond basketball.

How do I contact The Steam Room about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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