Starbooked

The SWAPA Number

Podcast · swapa.org · US · EN

The SWAPA Number is a podcast from the Southwest Airlines Pilots Association that explains one number at a time, such as a scheduling metric or a company financial figure, for its pilots. The feed lists 272 episodes, roughly every eight days recently, running about 36 minutes. Estimated downloads are 1,500 to 5,000 per episode, with a mid-roll rate of $40 to $130.

Why brands sponsor The SWAPA Number

Direct line to Southwest Airlines pilots, a small, high-income professional audience

  • Apple Podcasts shows 180 ratings averaging 4.9 stars, with 173 of them five-star.
  • 272 episodes with a roughly weekly cadence and long, detailed episodes of about 36 minutes.
  • The website says SWAPA represents more than 12,000 Southwest pilots, which is the whole target audience.
Best foraviation gear and flight bagsfinancial planning and retirement servicespilot training and career tools
Watch forA union-run show for one employer's pilots; sponsorship policy is unknown and content is internal, so the audience is narrow.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance40%
Careers35%
Travel25%
Formats
panel discussion, educational explainer, town hall
Tone
informative, practical
Language
English
Production
Clean, edited audio
Typical length
30 to 45 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1.5k–5k
Estimated, confidence 40%: Based on 180 Apple Podcasts ratings (50 to 200 band), 272 episodes on Buzzsprout, a roughly weekly cadence and a niche audience of about 12,000 Southwest pilots per the website.
Audience asks abouthow Contract 2029 scheduling and exchange rules workretirement, sick leave and benefits questionsunion budget, earnings and safety updates
Age
2%18-24
18%25-34
30%35-44
50%45+
Gender
15%women
85%men
Countries
🇺🇸 United States96%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by the pilots' union and the episode titles are all about contract and union topics.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episodes such as 'Contract 2029 SEP Education' cover labor negotiations, and the website posts advocacy items like support for the Modern Skies Act.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks3 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 8 days.

In each podcast we explore a number that will help us explain an issue that matters to our Pilots. This might be a scheduling metric, a Company financial number that impacts us, or anything else that has significance to us as SWAPA Pilots.
The SWAPA Number's own show description from the podcast feed

Do you make The SWAPA Number? Claim or remove this page.

About The SWAPA Number

The SWAPA Number is a podcast from the Southwest Airlines Pilots Association. Each episode explores a number that helps explain an issue that matters to its pilots, such as a scheduling metric or a company financial figure, according to the feed description. Recent episodes include a Contract 2029 education series and discussions with union committees on budget, safety and IT.

The feed lists 272 episodes, first published in September 2019, with a recent cadence of about one every eight days. The median episode runs about 36 minutes. The dossier names no individual host; the SWAPA website lists Jody Reven, Kevin Hornburg and Hank Ketchum as its executive team, and they appear as guests in episode titles. Apple Podcasts shows 180 ratings averaging 4.9 stars.

Starbooked estimates 1,500 to 5,000 downloads per episode, based on the rating count and Buzzsprout hosting; this is an estimate, not a published figure. No sponsors appear in the feed. A host-read mid-roll would cost about $40 to $130 per episode. It suits brands that serve professional pilots, provided the union accepts advertising.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The SWAPA Number can edit or remove this page at any time.

Questions about The SWAPA Number

How much does The SWAPA Number charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll on The SWAPA Number at about $40 to $130 per episode, based on an estimated 1,500 to 5,000 downloads. SWAPA does not publish rates or download numbers.

What is The SWAPA Number about?

It is a podcast from the Southwest Airlines Pilots Association that uses a single number to explain an issue for its pilots, such as scheduling, company finances, retirement or contract terms, per the feed description.

How do I contact The SWAPA Number about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, so you can ask SWAPA whether sponsors are accepted. Boosted shows can also be booked through Starbooked without any back and forth.

Similar creators

Podcast and other creators in airline pilots, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
aviationair traffic control15k–$90–62099
aviationaviation safety15k–$90–62092
aviationairline pilot5k–$40–20090
aviationtravel5k–$40–20089
aviationaviation safety15k–$90–62087
So There I Waspodcast · US
aviationmilitary5k–$40–20084