Starbooked

The Thinking Practitioner

Hosted by Til Luchau, Whitney Lowe

The Thinking Practitioner, hosted by Til Luchau and Whitney Lowe, covers research and clinical reasoning for bodywork, massage, manual therapy and allied fields through interviews with researchers and master clinicians. The show has 180 episodes released about every 14 days, with a median length of roughly 53 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of $40 to $200 per mid-roll read. Its Apple Podcasts rating is 4.9 from 187 ratings.

Why brands sponsor The Thinking Practitioner

Engaged massage and manual therapy practitioners listen through every episode

  • Apple Podcasts rating of 4.9 from 187 ratings signals a loyal professional audience.
  • 180 episodes released about every two weeks create a long back catalog for evergreen placements.
  • Guests include researchers and master clinicians, so listeners arrive primed to trust recommendations.
Best forcontinuing education providersmassage tables and bodywork equipmentprofessional liability and practice software
Watch forAudience size is estimated from ratings, and the show carries no sponsor history to benchmark against.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness55%
Education35%
Medical Health10%
Formats
interview, co-hosted discussion, roundtable
Tone
thoughtful, technical
Language
English
Production
Clean, edited audio
Typical length
45 to 60 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple ratings count of 187 maps to the 50 to 200 band (2,000 to 8,000 per episode); 180 episodes, a seven-year history, 14-day cadence and 9/9 Podcast Index popularity support the band, and the website shows a cumulative 600.9K downloads which is not a per-episode figure.
Audience asks abouthow clinical research applies to hands-on workpain science for practitionerslicensing and professional practice changes
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States70%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover clinical topics such as pain, trauma and menopause without explicit flags; the show is explicit 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 14 days.

For the practitioner who’s never stopped being curious. Til Luchau and Whitney Lowe bring together leading researchers, master clinicians, and big questions from across bodywork, massage, and manual therapy — exploring not just what we do with our hands, but why it works and how to do it better. Smart, grounded, and genuinely useful conversations for the somatic arts and sciences. For…
The Thinking Practitioner's own show description from the podcast feed

Do you make The Thinking Practitioner? Claim or remove this page.

About The Thinking Practitioner

The Thinking Practitioner is a podcast hosted by Til Luchau and Whitney Lowe that explores the research and clinical reasoning behind bodywork, massage, manual therapy and allied professions. Each conversation features researchers, master clinicians and other practitioners, and the show's website describes it as aimed at working professionals in these fields.

The show has released 180 episodes since December 2019, with new episodes about every 14 days and a typical running time near 53 minutes. Apple Podcasts lists a 4.9 average from 187 ratings. The website shows a cumulative figure of 600.9K downloads, while per-episode audience is estimated at 2,000 to 8,000 from the rating count, and the listeners are likely working practitioners and students.

The feed and website show no sponsors, so the show is a fit for continuing education providers, equipment makers and practice software, at an estimated $40 to $200 per host-read mid-roll. Sponsors should weigh that estimate against the lack of an existing ad history.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Thinking Practitioner can edit or remove this page at any time.

Questions about The Thinking Practitioner

How much does The Thinking Practitioner charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Final pricing is set by the show and is not confirmed in the dossier.

What is The Thinking Practitioner about?

It is a podcast by Til Luchau and Whitney Lowe with interviews and roundtables on research and clinical reasoning for massage, bodywork, manual therapy and allied professions, released about every two weeks.

How do I contact The Thinking Practitioner about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in massage therapy, ranked by score.