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The TLS Podcast

Podcast · www.the-tls.co.uk · GB · EN
Hosted by Lucy Dallas, Alex Clark

The TLS Podcast, hosted by Lucy Dallas and Alex Clark, is a weekly books and culture show from the Times Literary Supplement. Editors and writers discuss each week's issue. The show has 679 episodes, typical length about 47 minutes, and an estimated 3,000 to 8,000 downloads per episode. Estimated rate is $60 to $200 per episode.

Why brands sponsor The TLS Podcast

A long-running literary audience that rates the show highly and listens weekly

  • 679 episodes since 2014 with a steady weekly cadence and sustained listener engagement
  • Apple Podcasts average rating of 4.4 from 182 ratings, with most ratings at five stars
  • Discussion of the week's TLS issue gives sponsors a context of engaged, culturally curious listeners
Best forpublishers and bookshopscultural institutions and festivalspremium books, stationery and reading-related goods
Watch forDownload estimates are inferred from ratings count, not published figures, and the audience is likely small and specialist.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Arts and Entertainment20%
Society10%
Formats
panel discussion, interview, editorial roundtable
Tone
thoughtful, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode3k–8k
Estimated, confidence 60%: 182 Apple ratings (50 to 200 band, 2,000 to 8,000 downloads), 679 episodes, a weekly cadence, a 2014 start, a Podcast Index popularity of 9, and no sponsors found in the feed.
Audience asks aboutWhat new books are worth reading this weekHow the TLS editors choose and review titlesWhat the latest literary controversies and trends mean
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom50%
🇺🇸 United States25%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover literature, culture and the Hay Festival with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks6 / 20

Recent episodes

EpisodeDateLength
Cabbages and kings2026-10-1553 min
Costume Dramas2026-10-0848 min
Outsiders2026-10-011 h 3 min
The Cat's Whiskers2026-09-2454 min
Manderley Revisited2026-09-1735 min
Who's in Charge2026-09-1048 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

A weekly podcast on books and culture from the TLS. Editors and writers join Lucy Dallas and Alex Clark to talk through the week’s issue. To read more, welcome to the TLS . Hosted on Acast. See acast.com/privacy for more information.
The TLS Podcast's own show description from the podcast feed

Do you make The TLS Podcast? Claim or remove this page.

About The TLS Podcast

The TLS Podcast is a weekly books and culture show from the Times Literary Supplement, hosted by Lucy Dallas and Alex Clark according to the show's feed and Acast listing. Editors and writers join the hosts to talk through each week's issue, with recent episodes covering novels, literary history and festival conversations. The feed lists 679 episodes since April 2014, with a weekly cadence and a median episode length of about 47 minutes.

Apple Podcasts shows 182 ratings with an average of 4.4 out of 5, and most ratings are five stars. Audience figures are estimates only: the show does not publish downloads, so the range of roughly 3,000 to 8,000 downloads per episode is inferred from the ratings count, episode history and hosting platform, drawing on the feed and Apple Podcasts data. The likely listeners are readers and literary professionals, mostly in the United Kingdom and the United States.

No sponsors were found in the feed. Based on the estimated audience, a host-read mid-roll would typically cost about $60 to $200 per episode, which suits book publishers, bookshops, cultural institutions and premium reading-related brands seeking a focused literary audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The TLS Podcast can edit or remove this page at any time.

Questions about The TLS Podcast

How much does The TLS Podcast charge for a podcast sponsorship?

Based on an estimated 3,000 to 8,000 downloads per episode, a host-read mid-roll would typically cost about $60 to $200. Final pricing depends on the show's own terms and the placement offered.

What is The TLS Podcast about?

The TLS Podcast is a weekly books and culture show from the Times Literary Supplement. Hosts Lucy Dallas and Alex Clark talk with editors and writers about each week's issue, covering literature, criticism and the arts.

How do I contact The TLS Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so you can reach the team there.

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