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The Unofficial Shopify Podcast

Hosted by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast, hosted by Kurt Elster with Paul Reda, covers Shopify merchant success stories and ecommerce strategy. It has 555 episodes released weekly since 2014, typically 40 to 50 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor The Unofficial Shopify Podcast

Weekly Shopify merchant stories reaching an engaged ecommerce operator audience

  • Every episode since 2014 is a Shopify success story, a format that suits ecommerce tools
  • A 258-rating Apple Podcasts average of 4.7 suggests a loyal, engaged listener base
  • Episodes run about 45 minutes, leaving room for a host-read mid-roll ad
Best forecommerce software and appsfulfillment and logistics servicesB2B business tools
Watch forDownload figures are estimates from ratings and show signals, not measured counts; confirm before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Technology25%
Marketing30%
Formats
interview, co-hosted banter, roundup
Tone
practical, candid
Language
English
Production
Clean, edited audio
Typical length
40 to 50 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 258 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000 downloads), with 555 episodes, weekly cadence, Simplecast hosting and a top Podcast Index popularity score.
Audience asks aboutHow merchants grow revenue on ShopifyWhich Shopify apps and features are worth usingHow AI and agentic commerce affect online stores
Age
10%18-24
40%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States50%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The show has no funding links and the episode titles name featured merchants, not sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business and ecommerce content with no flagged explicit content; the feed is marked non-explicit. One title covers a nicotine-free vape brand, which is a regulated product category.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
The Unofficial Shopify Podcast's own show description from the podcast feed

Do you make The Unofficial Shopify Podcast? Claim or remove this page.

About The Unofficial Shopify Podcast

The Unofficial Shopify Podcast covers Shopify merchant success stories, ecommerce growth tactics and platform news. Kurt Elster hosts the show with co-host Paul Reda, and the show's website describes the format as a raw look at what it takes to succeed on Shopify. Episodes arrive weekly and typically run 40 to 50 minutes.

The show has 555 episodes in its feed since September 2014. Apple Podcasts lists 258 ratings with an average of 4.7 out of 5. Based on these signals, the estimated audience is 5,000 to 25,000 downloads per episode, comprising mostly ecommerce operators and entrepreneurs, though these figures are estimates and not published by the show. No sponsors appear in the feed, and the show has no funding links.

Estimated rates are $90 to $625 per host-read mid-roll ad. The show suits ecommerce software, apps and logistics brands that want to reach Shopify merchants. Source: the RSS feed, the show website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Unofficial Shopify Podcast can edit or remove this page at any time.

Questions about The Unofficial Shopify Podcast

How much does The Unofficial Shopify Podcast charge for a podcast sponsorship?

Estimated rates are $90 to $625 per host-read mid-roll ad, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the show's own terms and the placement you request.

What is The Unofficial Shopify Podcast about?

The show covers Shopify merchant success stories, ecommerce growth strategies, platform updates and interviews with founders and industry operators. It publishes new episodes weekly.

How do I contact The Unofficial Shopify Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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