The Valenti Show with Rico, hosted by Mike Valenti and Rico Beard, is a daily Detroit sports talk show covering the Lions, Tigers, Pistons, Red Wings, Michigan and Michigan State, plus national NFL and college football stories. The feed holds 500 episodes, updated daily, with a median length of about 31 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated). Rate range per episode is $360 to $2,000. One distinctive detail: the show airs live on 97.1 The Ticket (WXYT) weekdays 2pm to 6pm EST.
Daily Detroit sports audience during live weekday afternoon drive
- 500-episode daily feed with an Apple Podcasts rating of 4.3 from 1,189 ratings
- Hosted by Mike Valenti and Rico Beard, with strong local ties through 97.1 The Ticket
- Covers Lions, Tigers, Pistons, Red Wings, Michigan and Michigan State year-round
Brand fit report
Content
- Formats
- co-hosted banter, solo monologue, listener call-ins, pick segments
- Tone
- opinionated, direct
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 30 to 35 minutes for median episodes; full shows run about 2 to 2.5 hours
Audience
Commercial
- Brands seen
- Audacy97.1 The Ticket (WXYT)
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description names the station 97.1 The Ticket (WXYT) and the publisher Audacy only.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles include 'FULL SHOW' and 'Prop Bet Casino' segments with no explicit flag; the explicit field is 0 and sports debate is the main content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.audacy.com/podcast/all |
| Apple Podcasts | podcasts.apple.com/podcast/id712337147 |
| RSS feed | rss.amperwave.net/v2/feed/audacy/detroit_wxytfm-… |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Best Of The Red Wings on 97.1 The Ticket: What Does Alex DeBrincat’s E | 2026-10-17 | 1 h 9 min |
| Kickoff with Boomer Esiason and Mike Valenti for Week 6 in the NFL | 2026-10-17 | 45 min |
| Full Show: Green Bay's sigh of relief, Cowboys defensive woes, Josh Al | 2026-10-17 | 45 min |
| FULL SHOW: Friday, October 16th | 2026-10-16 | 2 h 22 min |
| HOUR 1: Could The Big Ten And Other Conferences Implode Now? + Prop Be | 2026-10-16 | 43 min |
| HOUR 2: Will You Be Operating Out Of Spite Or Apathy With MSU & Michig | 2026-10-16 | 38 min |
Last six episodes from the show's feed, latest 2 days ago.
The Valenti Show with Rico is Detroit’s must-listen daily sports show — where strong opinions meet smart analysis. Hosted by Mike Valenti and Rico Beard, The Valenti Show brings unfiltered takes on the biggest national stories and dives deep into all-things-Detroit sports: the Lions, Tigers, Pistons, Red Wings, Michigan and Michigan State. Whether it's NFL drama, playoff stakes or college…
About The Valenti Show
The Valenti Show with Rico is a daily sports talk show about Detroit teams and national sports stories, hosted by Mike Valenti and Rico Beard. The show covers the Lions, Tigers, Pistons, Red Wings, Michigan and Michigan State, along with NFL and college football storylines, in a direct, opinion-driven format. Full episodes, individual hours and highlights are published daily, with a median episode length of about 31 minutes and full shows running around two to two and a half hours. The feed, as listed by the publisher Audacy, contains 500 episodes.
According to Apple Podcasts, the show holds a 4.3 average rating from 1,189 ratings, and it has been listed since 2013. The show airs live on 97.1 The Ticket (WXYT) weekdays from 2pm to 6pm EST. Listener figures are estimates: approximately 20,000 to 80,000 downloads per episode, based on rating volume and show history. The audience is likely concentrated in Michigan and skews male. No sponsors are named in the feed.
Estimated sponsorship rates run about $360 to $2,000 per host-read mid-roll ad, based on the estimated download range. This suits Michigan-focused consumer brands, sports products and regional services that want to reach an engaged local sports audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Valenti Show can edit or remove this page at any time.
Questions about The Valenti Show
How much does The Valenti Show with Rico charge for a podcast sponsorship?
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is estimated at about $360 to $2,000 per episode. Actual pricing depends on negotiation with the publisher.
What is The Valenti Show with Rico about?
It is a daily Detroit sports talk show hosted by Mike Valenti and Rico Beard, covering the Lions, Tigers, Pistons, Red Wings, Michigan, Michigan State and national NFL and college football stories.
How do I contact The Valenti Show with Rico about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
Similar creators
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Couch and The Rubepodcast · US | college footballmichigan state sports | 5k | – | $40–200 | 82 |