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The View

Podcast · www.abcaudio.com/podcasts/the-view · US · EN
Hosted by Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines

The View is the ABC News daytime talk show, featuring co-hosts Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro. The podcast covers daily hot topics, politics and celebrity interviews across 172 episodes, with a weekly cadence of roughly 25 to 40 minutes. Estimated downloads are 50,000 to 80,000 per episode, with a rate of about $900 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor The View

Daily national political talk with a 1,871-rating Apple audience from ABC News

  • Apple Podcasts shows 1,871 ratings with a 4.3 average, and 74 percent of ratings are five stars.
  • Episodes publish weekly across 172 episodes, with recent full shows running about 27 to 41 minutes.
  • The show carries the ABC News brand and a regular roster of named co-hosts and celebrity guests.
Best forbrand awareness campaignsconsumer products aimed at women 35 and overentertainment and lifestyle launches
Watch forPolitical content is high, so brands with strict political neutrality needs should review episode topics first.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics45%
Celebrity and Entertainment35%
Society and Culture20%
Formats
co-hosted discussion, celebrity interview, panel roundtable
Tone
lively, opinionated
Language
English
Production
Studio production
Typical length
27 to 41 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: Apple Podcasts ratings_count of 1,871 places the show in the 1,000 to 5,000 band, and the daily broadcast ties to a major network (ABC) with high popularity bucket 9, but the show is over five years old so no band shift applies.
Audience asks aboutWhat did the co-hosts say about the day's headline news?Which celebrity guests appeared this week?How do the co-hosts disagree on current political issues?
Age
12%18-24
20%25-34
22%35-44
46%45+
Gender
60%women
40%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
ABC News
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the publisher is ABC News and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Episode titles such as 'Friday, Oct. 16: Busy Philipps, Wicked, Raven-Symoné co-hosts' show a mix of entertainment and daily news, and the description frames the show around political guests and hot topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 95 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 7 days.

Called “the most important political TV show in America” by the New York Times, “The View” is a priority destination for celebrity and political guests with up-to-the-minute Hot Topics and invaluable conversations with Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro. Watch “The View” live each weekday 11 a.m.-12 p.m. ET on ABC, or catch up right here…
The View's own show description from the podcast feed

Do you make The View? Claim or remove this page.

About The View

The View is a daytime talk show from ABC News, hosted by Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Alyssa Farah Griffin and Ana Navarro, as described on the show's website and in the feed. The podcast carries the live broadcast's discussion of daily hot topics, politics and celebrity interviews, with 172 episodes in the feed and typical episodes running roughly 27 to 41 minutes.

Apple Podcasts lists 1,871 ratings with a 4.3 average, and the show is updated daily. Listener figures are estimates: we estimate 50,000 to 80,000 downloads per episode, and we estimate the audience skews toward listeners aged 45 and over. No sponsors were seen in the feed.

A host-read mid-roll is estimated at $900 to $2,000 per episode, based on the estimated download range. This fits national consumer brands seeking broad reach among women 35 and over.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The View can edit or remove this page at any time.

Questions about The View

How much does The View charge for a podcast sponsorship?

Based on an estimated 50,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at roughly $900 to $2,000 per episode. Final pricing depends on the show and placement.

What is The View about?

The View is a daytime talk show from ABC News covering daily news, politics and celebrity interviews. Co-hosts discuss hot topics and interview guests each weekday.

How do I contact The View about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in daytime talk, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
daytime talkpop culture50k–$360–200050