The War on Cars, hosted by Sarah Goodyear and Doug Gordon, delivers news and commentary on the worldwide effort to undo the damage caused by the automobile, covering politics and pop culture. With 255 episodes released roughly weekly, typical length is about 55 minutes. Estimated downloads per episode are 5,000 to 25,000, with a suggested sponsorship rate of $90 to $630 per episode.
Engaged transportation and urban planning audience, host-read sponsor spots with strong ratings
- Apple Podcasts rating of 4.8 from 940 ratings signals a highly engaged listener base.
- Weekly cadence over 255 episodes gives a long shelf life for host-read spots.
- Advertise page reports sponsor conversion rates twice those of other podcasts, per a retail sponsor.
Brand fit report
Content
- Formats
- interview, co-hosted commentary, news roundup
- Tone
- analytical, passionate
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 50 to 60 minutes
Audience
Commercial
- Brands seen
- CleverhoodBunch Bike
- Categories promoted
- cycling apparel, bicycles
- Affiliate links
- Yes
Show notes of the latest episode list Cleverhood and Bunch Bike sponsor messages, and the advertise page names prior sponsors including Rad Power Bikes and Xtracycle.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episodes discuss traffic violence and criminal consequences for drivers, such as 'Rethinking Criminal Consequences for Drivers Who Kill', but no explicit content is flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thewaroncars.org |
| Apple Podcasts | podcasts.apple.com/podcast/id1437755068 |
| RSS feed | waroncars.libsyn.com/rss |
Benchmark score: 49 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Running the Chicago Transit Authority with Nora Leerhsen | 2026-10-06 | 55 min |
| PREVIEW: Ashik Jain, the Bicycle Mayor of One of India's Fastest Growi | 2026-09-29 | 11 min |
| Fighting for Federal Transportation Dollars with Mike McGinn | 2026-09-22 | 47 min |
| Fine, We're Doing a Helmet Episode | 2026-09-08 | 1 h 26 min |
| PREVIEW: What Bicycles Can Do for Cities, via Velo-city 2026 | 2026-08-25 | 12 min |
| Let's Get Political [Re-release] | 2026-08-18 | 1 h 6 min |
Last six episodes from the show's feed, latest 13 days ago, a new one about every 7 days.
The War on Cars brings you news, commentary and stories about the worldwide battle to undo a century's worth of damage wrought by the automobile.
About The War on Cars
The War on Cars is a podcast hosted by Sarah Goodyear and Doug Gordon that covers news and commentary on the worldwide effort to undo the damage caused by the automobile. According to the show's website, it approaches the topic from politics to pop culture and has published 255 episodes at roughly one per week, with typical episodes running about 55 minutes. The website also notes a Patreon bonus episode each month and a 2025 book, Life After Cars.
Apple Podcasts lists the show with 940 ratings and an average of 4.8 stars. Listener figures are estimates rather than published data: roughly 5,000 to 25,000 downloads per episode, based on the ratings count and show history. The show's website names past sponsors including Xtracycle, Rad Power Bikes, Cleverhood, and Upway, and recent episode notes feature Cleverhood and Bunch Bike.
The show suits brands selling cycling, micromobility, commuter gear, or transit-related services. Estimated rates run about $90 to $630 per host-read episode spot, based on the estimated download range at $18 to $25 per 1,000 downloads. Source: the show's RSS feed, its website, and Apple Podcasts.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The War on Cars can edit or remove this page at any time.
Questions about The War on Cars
How much does The War on Cars charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll spot is estimated at about $90 to $630 per episode. Rates are estimates derived from listener ranges, not published prices.
What is The War on Cars about?
The War on Cars is a podcast hosted by Sarah Goodyear and Doug Gordon covering news and commentary on reducing car dependence, transportation policy, cycling, and urban planning.
How do I contact The War on Cars about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.