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The Warning with Steve Schmidt

Podcast · steveschmidt.substack.com · US · EN
Hosted by Steve Schmidt

The Warning with Steve Schmidt is a politics and news podcast hosted by Steve Schmidt, covering American political and cultural currents, often with guest interviews. The show has 1,000 episodes in its feed, publishing almost daily, with a median episode length of about 35 minutes. Estimated downloads are 20,000 to 80,000 per episode. Suggested host-read mid-roll rate is $360 to $2,000 per episode.

Why brands sponsor The Warning with Steve Schmidt

Daily political audience with a large, engaged news-focused listenership

  • Near-daily episodes with 1,126 Apple ratings averaging 4.6 stars, suggesting an active listener base
  • Interview guests include journalists and public figures, giving the show an established news-media profile
  • Strong fit for brands seeking a politically engaged audience that skews 45 and older
Best fornews and media brandscivic and nonpartisan causesfinancial services for older adults
Watch forPolitically charged content and partisan framing may not suit every brand's comfort level.

Brand fit report

Content

Topics, IAB taxonomy
Politics80%
News15%
Government5%
Formats
interview, solo monologue, co-hosted discussion
Tone
critical, urgent
Language
English
Production
Clean, edited audio
Typical length
8 to 12 minutes for short commentary, 35 to 55 minutes for full episodes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment35/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 1,126 Apple ratings across a show under three years old, with ratings-count bands shifted up one level, a top Podcast Index popularity score of 9, a near-daily cadence and iHeartMedia distribution.
Audience asks aboutWhat is the state of US elections and the Trump administrationWhich political figures are losing supportHow democracy and institutions are holding up
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartMedia
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show lists no funding links, and the newsletter on Substack is the only external link.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Titles include strong partisan language such as 'Trump's Last Stand' and 'MAGA Meltdown! Heat-Ray Bombshell!', and the show is explicitly political commentary.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

There is a very significant, “exhausted majority” of Americans looking to move past this rotten moment in American life. They have lost trust and faith in government, business, media and not-for-profit institutions at a moment of technological, cultural and economic upheaval. Fascism did not rise in the 1930s because it was strong, but rather, because democracy was weak. The cycle is repeating…
The Warning with Steve Schmidt's own show description from the podcast feed

Do you make The Warning with Steve Schmidt? Claim or remove this page.

About The Warning with Steve Schmidt

The Warning with Steve Schmidt is a politics and news podcast hosted by Steve Schmidt, a former Republican strategist, according to the show's publisher. Episodes pair solo commentary with guest interviews on American political and cultural currents. The feed lists 1,000 episodes, published almost daily, with a median length of about 35 minutes. Schmidt's Substack, The Warning newsletter, is the show's companion site.

The show is distributed by iHeartPodcasts and has 1,126 Apple Podcasts ratings with an average of 4.6 stars. Estimated downloads are 20,000 to 80,000 per episode, based on the rating count and feed signals. The audience is estimated to skew older, with most listeners aged 45 and over. No sponsors appear in the feed. A host-read mid-roll is estimated at $360 to $2,000 per episode.

The show suits brands that want a politically engaged, news-following audience. Its strong partisan framing may not match every brand's positioning.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Warning with Steve Schmidt can edit or remove this page at any time.

Questions about The Warning with Steve Schmidt

How much does The Warning with Steve Schmidt charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000 downloads. Exact pricing depends on the show's current terms.

What is The Warning with Steve Schmidt about?

The show covers American politics and culture, with Steve Schmidt offering commentary and interviewing guests on current events and the political landscape.

How do I contact The Warning with Steve Schmidt about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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