Starbooked

The Watch Floor with Sarah Adams is hosted by Sarah Adams, a former CIA targeter, and covers global news, terrorism, counterintelligence and personal security threats. It has 96 episodes released roughly every 2.6 days, with a median length of about 21 minutes. Estimated downloads are 5,000 to 25,000 per episode. Indicative rate: $90 to $620 per host-read mid-roll.

Why brands sponsor The Watch Floor with Sarah Adams

Former CIA targeter's briefings reach 504 Apple Podcasts raters with a 4.9 average

  • Episodes run about 21 minutes, long enough for a full host-read mid-roll.
  • Apple Podcasts shows 504 ratings with a 4.9 average, with 479 five-star reviews.
  • Recent topics include counterintelligence, global threats and personal security, an attentive news audience.
Best forsecurity and personal protection productstravel and communications gearnews or subscription services for informed audiences
Watch forContent centers on terrorism and violence, which may not suit lifestyle or family brands.

Brand fit report

Content

Topics, IAB taxonomy
News45%
Politics30%
Science0%
Travel0%
Personal Finance0%
Formats
solo monologue, interview, news breakdown
Tone
authoritative, analytical
Language
English
Production
Clean, edited audio
Typical length
15 to 35 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 504 Apple ratings places the show in the 200 to 1,000 band (5,000 to 25,000), with a weekly-to-biweekly cadence and no visible sponsors; the show is under two years old, so the band was not shifted.
Audience asks aboutWhat are the latest terrorist threats?How do I stay safe at church, work or events?What is Russia or China doing abroad?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
35%women
65%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles cover terrorism, assassination plots and the Abbey Gate attack, so violence is flagged as medium.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence23 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

She hunted the world’s most dangerous terrorists. Now, former CIA Targeter Sarah Adams breaks down global news and emerging threats, helping everyday people stay informed. prepared, and ready.
The Watch Floor with Sarah Adams's own show description from the podcast feed

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About The Watch Floor with Sarah Adams

The Watch Floor with Sarah Adams is a news and analysis podcast hosted by Sarah Adams, a former CIA targeter, according to the show's Spotify for Podcasters page and feed. It breaks down global news, terrorism and emerging threats, with 96 episodes released about every 2.6 days and typical runs of 15 to 35 minutes.

The show has a 4.9 average from 504 ratings on Apple Podcasts, which lists it as updated weekly and listed since January 2026. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, with listeners likely skewing American and older than 35.

No sponsors appear in the feed. Based on an estimated 5,000 to 25,000 downloads, a host-read mid-roll would cost roughly $90 to $620 per episode, suited to security, travel and news-subscription brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Watch Floor with Sarah Adams can edit or remove this page at any time.

Questions about The Watch Floor with Sarah Adams

How much does The Watch Floor with Sarah Adams charge for a podcast sponsorship?

Starbooked estimates $90 to $620 per host-read mid-roll, based on 5,000 to 25,000 estimated downloads per episode at $18 to $25 per 1,000. Rates are indicative and depend on the placement and the show's own terms.

What is The Watch Floor with Sarah Adams about?

The show covers global news, terrorism, counterintelligence and personal security threats. Host Sarah Adams, a former CIA targeter, gives solo briefings and analysis, with episodes released about every two to three days.

How do I contact The Watch Floor with Sarah Adams about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, which handles the request and the scheduling.

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