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The Way the World Works: A Tuttle Twins Podcast for Families

Podcast · tuttletwins.com/podcast · EN
Hosted by Connor Boyack, Brittany

The Way the World Works, published by The Tuttle Twins, is a family podcast from the team behind the Tuttle Twins books. It covers economics, history, law and current events through kid-friendly explainers. With 737 episodes released about every five days, typical length is 12 to 20 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), with a rate of $90 to $625 per episode.

Why brands sponsor The Way the World Works: A Tuttle Twins Podcast for Families

A family podcast with 737 episodes and a 4.6 Apple rating for parents

  • Apple Podcasts shows 517 ratings with a 4.6 average, of which 442 are five-star.
  • Episodes run about 12 to 21 minutes on a regular cadence of roughly one every five days.
  • Category is Kids and Family, with a family-friendly explicit flag set to 0.
Best foreducation brandsfamily product launchesbook and media campaigns
Watch forPolitical and economic topics may not suit brands that avoid policy debate.

Brand fit report

Content

Topics, IAB taxonomy
Education60%
Politics25%
Personal Finance15%
Formats
solo monologue, co-hosted banter, explainer
Tone
educational, earnest
Language
English
Production
Clean, edited audio
Typical length
12 to 21 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 517 Apple ratings with a 4.6 average, 737 episodes, a Libsyn host, and a top popularity bucket of 9, though the show is not new.
Audience asks aboutHow does the free market work?What is the history behind this idea?How do laws and courts affect families?
Age
5%18-24
25%25-34
40%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles cover politics and law (e.g. 'How Does A Case Get to The Supreme Court?', 'Why NYC's Socialist Mayor Can't Create More Housing'), but the show is explicit=0 and categorized for kids and family.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 5 days.

From the trusted team behind the Tuttle Twins books, join us as we tackle current events, hot topics, and fun ideas to help your family find clarity in a world full of confusion.
The Way the World Works: A Tuttle Twins Podcast for Families's own show description from the podcast feed

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About The Way the World Works: A Tuttle Twins Podcast for Families

The Way the World Works is a family podcast from The Tuttle Twins team, which created the Tuttle Twins book series. According to the show's website and RSS feed, episodes tackle current events, history and economics in short explainers, typically 12 to 21 minutes long, released about every five days across 737 episodes since June 2020.

Apple Podcasts lists 517 ratings with a 4.6 average. Listener figures are not published, so the estimate of 5,000 to 25,000 downloads per episode is an inference from those ratings, the show's age and its hosting platform, and should be treated as an estimate.

No sponsors were seen in the feed. A host-read mid-roll would cost an estimated $90 to $625 per episode, which suits education, family and children's media brands. Sponsors should be comfortable with the show's political and economic topics.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Way the World Works: A Tuttle Twins Podcast for Families can edit or remove this page at any time.

Questions about The Way the World Works: A Tuttle Twins Podcast for Families

How much does The Way the World Works charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost about $90 to $625 per episode. Final pricing depends on the show's current terms and the sponsorship format.

What is The Way the World Works about?

The Way the World Works is a family podcast from The Tuttle Twins team. It explains economics, history, law and current events in short, kid-friendly episodes of about 12 to 21 minutes.

How do I contact The Way the World Works about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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