Starbooked

The What Cast is an independent show, hosted by Mike and Mateo, that discusses bizarre, strange and supernatural stories, including cryptozoology, UFOs and out-of-place artifacts. It has 565 episodes released about every two weeks, with a median length of about 46 minutes. Estimated downloads per episode are roughly 2,000 to 8,000, and a host-read mid-roll would cost about $40 to $200 per episode.

Why brands sponsor The What Cast

Long-running paranormal show with a loyal, engaged audience and strong profanity-driven personality

  • 565 episodes since 2013 give a deep, consistent back catalogue of listeners.
  • Apple Podcasts shows 230 ratings averaging 4.5 stars, a solid engagement signal for a niche show.
  • Biweekly episodes of about 46 minutes suit host-read mid-roll placements.
Best forBrands in outdoor, travel or adventure gearBooks, streaming or entertainment launches targeting fans of mystery
Watch forExplicit language throughout means family-oriented brands should avoid this show.

Brand fit report

Content

Topics, IAB taxonomy
Paranormal45%
Science20%
Comedy20%
History15%
Formats
co-hosted banter, narrative, interview
Tone
irreverent, curious
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings_count of 230 (50 to 200 band, shifted for a long-running show) combined with 565 episodes, a biweekly cadence, Libsyn hosting, and popularity 9 in the Podcast Index.
Audience asks aboutWhat is the Guyra Ghost story?Are UFO disclosure claims credible?What happened with the Black Monk House?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States75%
🇬🇧 United Kingdom8%
🇨🇦 Canada7%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Patreon links are present on the website and a Patreon episode is titled 'FREE Patreon Episode: Nerd Alert - Con Prep'.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultlow
Drugslow
Violencelow
Politicslow

The feed is flagged explicit and the website description states 'WE SAY BAD WORDS'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 38 days ago, a new one about every 14 days.

An independent little podcast where we discuss bizarre, strange and supernatural stories, old and new. Cryptozoology, OOPARTS, UFOs and more. WE SAY BAD WORDS
The What Cast's own show description from the podcast feed

Do you make The What Cast? Claim or remove this page.

About The What Cast

The What Cast is an independent podcast that explores bizarre, strange and supernatural stories, with episodes covering cryptozoology, UFOs and out-of-place artifacts. Hosts Mike and Mateo, as described on the show's website, record a conversational, irreverent format with 565 episodes released about every two weeks, typically running 35 to 50 minutes.

Apple Podcasts lists the show with 230 ratings and an average of 4.5 stars. Listeners are estimated, not measured, at roughly 2,000 to 8,000 downloads per episode, and the audience skews toward adults in the United States. The feed is flagged explicit and the show uses strong language throughout.

No sponsors were seen in the feed. Estimated rates are about $40 to $200 per host-read mid-roll, which suits small brands in outdoor, travel or entertainment categories that accept explicit content. Sources: the RSS feed, the show website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The What Cast can edit or remove this page at any time.

Questions about The What Cast

How much does The What Cast charge for a podcast sponsorship?

Estimated rates are about $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on the show's current terms.

What is The What Cast about?

The What Cast covers bizarre, strange and supernatural stories, including cryptozoology, UFOs and out-of-place artifacts. Its hosts discuss these topics in a conversational, irreverent format.

How do I contact The What Cast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in paranormal, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
paranormaltrue crime50k–$360–2000100
paranormalufology50k–$360–200093
paranormalufo and cryptids15k–$90–62091
comedy podcastparanormal15k–$90–62088
true crimeparanormal35k–$360–125083
true crimeparanormal5k–$40–20078