The What Podcast, hosted by Barry Courter and Bryan Stone, covers Bonnaroo, music festival culture and live music through interviews, lineup breakdowns and recaps. It has 316 episodes, released weekly, with a typical length of 40 to 50 minutes. Estimated downloads are 5,000 to 12,000 per episode, with a rate of $90 to $300 per host-read mid-roll.
Weekly Bonnaroo and festival audience with a rated, long-running archive
- 316 episodes since 2018, released weekly, with a 4.9 average from 295 Apple ratings
- Recent episodes cover Bonnaroo, Shaky Knees, CaveFest and Bourbon & Beyond festival coverage
- Video format and festival-focused listeners suit experiential and music-adjacent brands
Brand fit report
Content
- Formats
- interview, co-hosted banter, recap
- Tone
- enthusiastic, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
The home page shows a 'Sponsored Post' label but no named sponsor appears in the recent episode titles or description; no funding links are listed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Explicit flag is 0 and recent titles cover festivals, music and lineups with no sensitive content flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | thewhatpodcast.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1350272565 |
| RSS feed | thewhatpodcast.com/feed.xml |
Benchmark score: 86 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| CaveFest 2026 Recap: Live From The Caverns | 2026-10-14 | 30 min |
| Bourbon & Beyond 2026 Recap From Two Festival Veterans | 2026-10-07 | 46 min |
| The Musician Who Plays Mushrooms | 2026-09-30 | 40 min |
| We Got Evacuated at Shaky Knees 2026 | 2026-09-23 | 45 min |
| Inside Bumbershoot: Where Music Meets DIY Art (and Wrestling) | 2026-09-16 | 49 min |
| Two Festivals We're Hitting This Fall: Shaky Knees & CaveFest | 2026-09-09 | 35 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
Bonnaroo is more than just a festival, and The What Podcast is your backstage pass to the stories, secrets, and the magic that makes it so legendary. Hosted by two entertainment industry veterans, each week Barry and Bryan will take you deep into festival culture, live music, and behind-the-scenes stories. Since 2018, we've connected with passionate music fans worldwide, sharing personal…
About The What Podcast
The What Podcast is a weekly show about Bonnaroo, music festival culture and live music, hosted by Barry Courter and Bryan Stone. The show's website describes it as a long-running, video-enabled podcast with interviews, lineup deep dives and behind-the-scenes festival stories, with 316 episodes since February 2018 and a typical episode length of 40 to 50 minutes.
Apple Podcasts lists 295 ratings with an average of 4.9 stars, which the feed and website present as the show's highest-rated status. Audience size is an estimate, not a published figure: based on the ratings count and the show's age, we estimate 5,000 to 12,000 downloads per episode, with low confidence. The audience appears to be music festival fans, with no reliable age or gender split available.
A sponsored post format appears on the website, but no sponsor brands are named in the data reviewed. Based on the estimate, a host-read mid-roll would fall in the range of $90 to $300 per episode, suited to festival, music and beverage brands that want access to an engaged Bonnaroo audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The What Podcast can edit or remove this page at any time.
Questions about The What Podcast
How much does The What Podcast charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 12,000 per episode, a host-read mid-roll is roughly $90 to $300. Actual pricing depends on the show's terms and the placement requested.
What is The What Podcast about?
The What Podcast covers Bonnaroo, music festival culture and live music, with interviews, lineup breakdowns, festival recaps and behind-the-scenes stories from the festival world.
How do I contact The What Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
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