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The World with Richard Engel and Yalda Hakim

Podcast · the-world.captivate.fm · EN
Hosted by Richard Engel, Yalda Hakim

The World with Richard Engel and Yalda Hakim, a Sky News podcast, features NBC's Richard Engel and Sky News's Yalda Hakim debriefing global flashpoints, Middle East conflict, Ukraine and US politics, often with guest decision makers. The show publishes roughly weekly, about 28 minutes per episode, with estimated 5,000 to 25,000 downloads per episode and a host-read rate of $90 to $630 per episode.

Why brands sponsor The World with Richard Engel and Yalda Hakim

Serious geopolitical audience hearing from two senior frontline correspondents

  • Weekly episodes from Sky News and NBC correspondents with about 28 minute median length
  • Estimated 5,000 to 25,000 downloads per episode, based on 178 Apple ratings averaging 4.6
  • Strong listener engagement across Middle East, Ukraine and US foreign policy coverage
Best forbrand awareness among news-engaged professionalsfinancial services and business education
Watch forConflict-heavy content and high political sensitivity limit suitability for many categories.

Brand fit report

Content

Topics, IAB taxonomy
News55%
Politics25%
Technology & Computing10%
Society10%
Formats
interview, co-hosted analysis, debrief
Tone
analytical, serious
Language
English
Production
Studio production
Typical length
25 to 40 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 178 Apple Podcasts ratings at a 4.6 average, which maps to 5,000 to 25,000 downloads per episode, supported by a Sky News publisher, weekly cadence and a broadcaster hosting platform, and a Podcast Index popularity of 9.
Audience asks aboutWhat is happening in the Iran and Middle East conflictHow will the war in Ukraine and Russia developWhat do the Trump administration's foreign policy moves mean
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States35%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Sky News
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the publisher is Sky News and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Episodes cover armed conflict and war, for example 'Inside Iran: Is the war about to escalate?' and 'Robots on the frontline: Is Ukraine now winning the war?', and the political content is heavy.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Sky News’ Yalda Hakim and NBC’s Richard Engel have covered world events for years. This is the podcast where they share experiences from the frontline. They debrief from global flashpoints and discuss their encounters with the biggest decision makers. They’ll also be joined by some of those key players to help make sense of world events. From conflict in the Middle East, to the Trump presidency,…
The World with Richard Engel and Yalda Hakim's own show description from the podcast feed

Do you make The World with Richard Engel and Yalda Hakim? Claim or remove this page.

About The World with Richard Engel and Yalda Hakim

The World with Richard Engel and Yalda Hakim is a weekly news commentary podcast from Sky News, hosted by NBC's Richard Engel and Sky News's Yalda Hakim. Episodes debrief from global flashpoints, including the Middle East, Ukraine and US politics, and often feature key decision makers as guests. Based on the show feed, the podcast has 111 episodes with a weekly cadence and a median length of about 29 minutes.

The show has a 4.6 average rating from 178 Apple Podcasts ratings, according to Apple Podcasts. Audience figures are estimates, not published download numbers: based on those ratings and the show's signals, we estimate 5,000 to 25,000 downloads per episode. The listeners are likely news-engaged adults, skewing towards the UK and US, which is also an estimate.

The feed shows no sponsor mentions, so Sky News is the only brand named. A host-read ad is estimated at $90 to $630 per episode, based on the estimated download range at $18 to $25 per 1,000. This suits brands seeking a serious, news-focused audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The World with Richard Engel and Yalda Hakim can edit or remove this page at any time.

Questions about The World with Richard Engel and Yalda Hakim

How much does The World with Richard Engel and Yalda Hakim charge for a podcast sponsorship?

Estimated host-read rates are $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the show's agreement.

What is The World with Richard Engel and Yalda Hakim about?

It is a weekly Sky News podcast where Richard Engel and Yalda Hakim debrief global news, covering conflicts in the Middle East and Ukraine, US politics, and interviews with key decision makers.

How do I contact The World with Richard Engel and Yalda Hakim about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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