The Yak
The Yak is a daily comedy talk show from Barstool Sports, hosted by Kyle Bauer and a rotating group of co-hosts who discuss the day's news and personal stories. The feed lists 910 episodes with near-daily releases and episodes of about 2 hours. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of roughly $360 to $2,000 per mid-roll read.
Daily two-hour sports and comedy show with a large Barstool audience
- Near-daily episodes across 910 installments show consistent presence for recurring sponsors.
- Apple Podcasts shows 2,877 ratings averaging 4.8 stars, a strong engagement signal.
- Host-read placements sit inside a high-production Barstool Sports network show.
Brand fit report
Content
- Formats
- co-hosted banter, interview, recurring segments
- Tone
- irreverent, conversational
- Language
- English
- Production
- Studio production
- Typical length
- about 2 hours
Audience
Commercial
- Brands seen
- Barstool SportsAmazon Music
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description promotes Amazon Music ad-free listening for Prime Members, and a feed image is titled 'No sponsor'.
Suitability GARM Brand Safety Floor + Suitability
The feed carries an explicit flag (explicit=1), and titles such as 'Steven Cheah Is The World's Worst Retail Shopper' reflect crude humor.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.barstoolsports.com/shows/the-yak |
| Apple Podcasts | podcasts.apple.com/podcast/id1530051787 |
| RSS feed | mcsorleys.barstoolsports.com/feed/the-yak |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Kate Is Going On A Date With White Sox Dave: Fri Oct 16, 2026 | 2026-10-16 | 2 h 1 min |
| Mikey Bets Had To Retrace His Steps After Embarrassing Office Accident | 2026-10-15 | 2 h 5 min |
| KB Has Found A New Calling: Wed Oct 14, 2026 | 2026-10-14 | 2 h 5 min |
| Steven Cheah Is The World's Worst Retail Shopper: Tue Oct 13, 2026 | 2026-10-14 | 2 h 6 min |
| A Mysterious Chicago Billionaire Is Feeding The City's Rats And No One | 2026-10-12 | 2 h 4 min |
| Is The Wet Wheel Officially Dead?: Fri Oct 9, 2026 | 2026-10-09 | 1 h 59 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.
Kyle "KBNoSwag" Bauer and his legion of friends; Nick, Brandon Walker, Rone, Lil Sas, Kate, Steven Cheah and Big Cat gather each weekday at 1PM ET Live on the Barstool Yak YouTube to talk about exclusively the most important topics of the day. This is the podcast version of that show. 10x. You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen…
About The Yak
The Yak is a daily comedy talk show produced by Barstool Sports and led by Kyle Bauer, with rotating co-hosts including Nick, Brandon Walker, Kate, Steven Cheah and Big Cat. According to the feed and the show description, episodes air weekdays and run about two hours, with 910 episodes published since December 2022. The show covers the day's sports, pop culture and personal anecdotes in an irreverent style.
The show has 2,877 Apple Podcasts ratings with a 4.8 average, per Apple Podcasts. Listeners are estimated, not measured, at 20,000 to 80,000 downloads per episode, skewing male and aged 25 to 34. The feed shows no sponsor mentions, so the show's own promotion is the main commercial signal.
A host-read mid-roll is estimated at $360 to $2,000 per episode based on those download estimates. The show suits adult-oriented consumer brands and sports merchandise. The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Yak can edit or remove this page at any time.
Questions about The Yak
How much does The Yak charge for a podcast sponsorship?
The Yak has no published rate card. Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode.
What is The Yak about?
The Yak is a daily comedy talk show from Barstool Sports covering sports, pop culture and personal stories. Kyle Bauer hosts with a rotating group of co-hosts.
How do I contact The Yak about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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