Starbooked

Alfamart (@thealfamart) is the official YouTube channel of Alfamart, an Indonesian convenience store chain based in ID. It posts short promotional clips about weekly promos, the Alfagift app and store life, with 53,500 subscribers and a median of about 1,048 views per video. Uploads run roughly 50 a quarter, mostly Shorts. Estimated sponsorship rate is $150 to $250 per video.

Why brands book Alfamart

Indonesian retail promos reaching 53,500 subscribers with short, fast-moving clips

  • Median of about 1,048 views per video across roughly 50 uploads per quarter
  • Top recent promo clip reached 18,310 views, showing reach from promotional content
  • Shorts make up about 88 percent of uploads, averaging 32 seconds
Best forgrocery and FMCG product launches in Indonesiaapp download or voucher campaigns
Watch forThis is the brand's own channel, so it is unlikely to take third-party sponsorships and reach varies widely.

Brand fit report

Content

Topics, IAB taxonomy
Shopping60%
Brand Content25%
Entertainment15%
Formats
short vertical promo clips, skit-style employee comedy, promo announcements
Tone
playful, energetic
Language
Indonesian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich items are included in the current JSM promohow to redeem Alfagift voucherswhere to find Alfamart store deals this weekend
Age
30%18-24
35%25-34
22%35-44
13%45+
Gender
55%women
45%men
Countries
Indonesia97%
🇲🇾 Malaysia1%
Other2%
LanguagesIndonesian 94%Malay 4%English 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
grocery, convenience retail, shopping app
Affiliate links
No

The channel promotes its own retailer and Alfagift app, and a title reads 'Alfagift Brand Deals', but no third-party sponsorship disclosures were found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is retail promotions and employee skits with no flagged themes in the titles or descriptions reviewed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube54k1k50
X–––
Instagram–––

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest today.

Official Youtube Account Alfamart. Instagram : https://www.instagram.com/alfamart/?hl=en Facebook : https://www.facebook.com/alfamartku/ Twitter : https://twitter.com/alfamart?lang=en Alfamart, Belanja Puas, Harga Pas, JSM, Promo Harga, Promo Gantung, Gantung, Gajian Untung, Jumat sabtu Minggu, Alfagift, gercep
Alfamart's own profile description on YouTube

Are you Alfamart? Claim or remove this profile.

About Alfamart

Alfamart (@thealfamart) is the official YouTube channel of the Indonesian convenience store chain Alfamart. The channel posts very short vertical videos, mostly under a minute, covering weekly JSM and gantung promotions, the Alfagift app, and light employee skits. Upload pace is high, about 50 videos per quarter, and most videos are Shorts.

The audience is primarily Indonesian-speaking, and based on the channel's topics we estimate it skews toward adults aged 25 to 34 who shop at Alfamart stores or use the Alfagift app. These are estimates, not platform-verified demographics. Median views are around 1,048 per video with 53,500 subscribers.

Because the channel is the retailer's own, it does not run third-party sponsorships. Brands looking to reach Indonesian shoppers through Shorts can use a rough benchmark of $4 to $8 per 1,000 median views for Shorts-heavy channels, which implies $150 to $250 per video, compared with typical paid-ad CPMs of $10 to $30.

Written from Alfamart's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Alfamart can edit or remove this page at any time.

Questions about Alfamart

How much does Alfamart charge for a sponsored video?

Based on its median of about 1,048 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. This is a directory estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Alfamart post about on YouTube?

Alfamart posts short vertical videos about weekly promotions, JSM and gantung discounts, the Alfagift app, and light employee comedy skits. Nearly all uploads are under a minute and aimed at Indonesian shoppers.

How do I contact Alfamart for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, though this channel belongs to the retailer, so partnership requests may need to go through its corporate marketing team.

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