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APEX Association (@theapexassoc), a non-profit airline association based in the United States, publishes passenger experience interviews on YouTube. The channel has about 1,660 subscribers and a median of 29 views per video, with roughly 12 uploads a year. Sponsored integrations are estimated at $150 to $250 per video, and the regular 'Boarding in 90 Seconds' series is a distinctive format.

Why brands book APEX

Reach aviation executives and travel-industry decision makers through APEX interviews

  • About 1,660 subscribers with a median of 29 views per video; the 2,325-view CEO fireside was the channel's top video.
  • Long-form interviews run 3 to 35 minutes, with a steady 12 uploads per year.
  • Sponsorship appears on roughly 22% of recent uploads, mostly in native interview segments.
Best forB2B technology vendors selling to airlines and airportsaviation and travel-industry event promotion
Watch forMedian views are very low, so this channel suits B2B reach and credibility, not mass awareness.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Technology & Computing25%
Travel15%
Formats
executive interviews, event video series, short timed interview segments
Tone
professional, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 6 minutes, with a 90-second interview format

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow airlines are improving inflight connectivitywhat airline technology vendors are launchinghow airports and airlines plan to improve the passenger journey
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
40%women
60%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

22%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
The Hub Spafax
Categories promoted
aviation technology, airline entertainment and connectivity, in-flight media
Affiliate links
No

Sponsorship is detected on about 22% of recent uploads, with The Hub Spafax named as a brand in the metadata.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Interview content covers airline business, technology and events with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k2912
X–––
Instagram–––

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 4 days ago.

Are you interested in what the commercial aviation industry is doing to make flying more sustainable, more comfortable and more exciting? The Airline Passenger Experience Association (APEX) YouTube channel is here to keep you informed about the latest innovations in passenger experience, also known as #PaxEx. PaxEx veteran and APEX Media Director Maryann Simson conducts regular interviews with aviation thought leaders, from airline CEOs to in-flight entertainment and connectivity suppliers, aircraft interiors companies and more. Subscribe NOW to learn more about how air travel is changi
APEX Association's own profile description on YouTube

Are you APEX Association? Claim or remove this profile.

About APEX Association

APEX Association (@theapexassoc) is a non-profit airline association that posts interviews and event coverage about passenger experience, the commercial side of air travel, and airline technology. The channel has about 1,660 subscribers and a median of 29 views per video, with about 12 uploads a year. Its recurring 'Boarding in 90 Seconds' series and APEX Global EXPO interviews feature airline executives and technology suppliers.

The audience is most likely made up of aviation professionals, airline and airport staff, and travel-technology buyers. These viewer estimates are inferred from the subject matter, not measured. The channel's website describes APEX as a global non-profit association with nearly every major airline as a member.

Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views, compared with the typical $10 to $30 CPM for paid ads. Brands selling to airlines and airports should consider this channel.

Written from APEX Association's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. APEX Association can edit or remove this page at any time.

Questions about APEX

How much does APEX Association charge for a sponsored video?

Estimated sponsored integrations cost $150 to $250 per video. The rate is based on the channel's median of 29 views per video, at $20 to $35 per 1,000 median views, with a $150 floor. Actual pricing depends on the scope of the integration and should be confirmed directly.

What does APEX Association post about on YouTube?

The channel posts interviews with airline executives, airport leaders and aviation technology suppliers about passenger experience. Recurring formats include the 90-second 'Boarding in 90 Seconds' segments and longer APEX Global EXPO interviews on connectivity, loyalty and airline operations.

How do I contact APEX Association for a brand deal?

Contact details unlock on Starbooked for $0.80. APEX Association is not currently boosted, so it cannot be booked through Starbooked directly, but the unlocked contact details can be used to start a conversation.

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