Starbooked

The Theater (@theater), an English-language sketch comedy channel tied to the SMBC webcomic, has about 70,100 subscribers and 27 million lifetime views, with median views near 2,100 per video. It posts irregularly, with no uploads in the last 90 days. Sponsored integration is estimated at $150 to $250 per video, with no sponsorships seen in recent uploads.

Why brands book The

Dry, adult sketch comedy with a loyal niche following for witty brands

  • Median of about 2,100 views per video across 30 recent uploads
  • Roughly 70,000 subscribers and a 5% engagement rate
  • Typical sketch runs about 2 to 3 minutes, suited to a single product integration
Best forbook and media launchesadult-oriented comedy or streaming brands
Watch forUploads have paused for over a year, and the audience skews toward adult and satirical themes.

Brand fit report

Content

Topics, IAB taxonomy
Humor85%
Film and TV10%
Books and Literature5%
Formats
scripted sketch, short-form vertical comedy, animated-style sketch
Tone
absurd, dry
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 3 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement5.1%
Likes and comments per view on recent videos
Audience asks aboutwhen the next sketch is coming outthe origin of characters from the SMBC comicwhere to watch the full series or merch
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
40%women
60%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom12%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencelow
Politicsmedium

Sketches like 'Touch him on the WHAT?' and 'Dating is war...' cover adult and sexual themes, and 'What if Jesus returned?' and 'God works in mysterious ways...' use religious satire.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube70k2.1k0
X–––

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform14 / 20

Recent videos

Last three uploads, latest 451 days ago.

WE LOVE YOU INTERNET! Since 2009, SMBC Theater has produced over 150 sketches of COMEDY GOLD as featured by The Daily Beast, Dan Savage, Funny or Die, College Humor, the Friendly Athiest, Pharyngula, Kotaku, and named one of the 15 best webseries by PC Magazine! Like Us on Facebook: http://www.facebook.com/smbctheater Follow Us on Twitter: http://www.twitter.com/smbctheater
The Theater's own profile description on YouTube

Are you The Theater? Claim or remove this profile.

About The Theater

The Theater is the sketch comedy channel connected to the SMBC webcomic, created by James Ashby and Zach Weiner. It posts short, dry scripted sketches, often under three minutes, covering dating, religion, pop culture and absurd office life. Recent uploads are infrequent, with none in the past 90 days.

The channel has about 70,100 subscribers and 27 million lifetime views. Median views on recent videos are about 2,100, and the audience is estimated to be largely adult English speakers in the United States, United Kingdom and Canada, with the caveat that these figures are modeled rather than measured. Engagement sits around 5%, which is above average for a channel of this size.

Brands seeking a witty, adult-leaning integration can expect a rate of roughly $150 to $250 per video for a sketch-length spot, based on the rule of $20 to $35 per 1,000 median views. That is an effective CPM of $20 to $35, which is higher than the $10 to $30 typical for paid ads, so the value depends on audience fit rather than raw reach.

Written from The Theater's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Theater can edit or remove this page at any time.

Questions about The

How much does The Theater charge for a sponsored video?

Based on a median of about 2,100 views per long-form video, The Theater's estimated rate is $150 to $250 per sponsored video. That works out to a CPM of $20 to $35, which is typically higher than paid ad CPMs of $10 to $30.

What does The Theater post about on YouTube?

The Theater posts short scripted sketch comedy tied to the SMBC webcomic. Topics include dating, religion, pop culture and absurd situations, usually running under three minutes in a dry, satirical style.

How do I contact The Theater for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether this channel qualifies.

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