The BorbaCast (@theborbacast) is a Portuguese-language Brazilian interview channel run by journalist and radio presenter Mauro Borba, based in Brazil. It publishes long-form talks with Rio Grande do Sul musicians, writers and comedians, with about 3,100 subscribers and roughly 224 median views per video. It uploads several times a week, and rates run about $150 to $250 per video.
Engaged Portuguese-language rock and culture audience for regional brands
- Median of 224 views per video, with a 90th percentile near 954 views
- About 42 uploads in the past 365 days, roughly one video every nine days
- Like rate of 2.3 percent and engagement of 2.6 percent across recent videos
Brand fit report
Content
- Formats
- long-form podcast interview, short interview clips, archive video
- Tone
- conversational, nostalgic
- Language
- Portuguese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 6 to 8 minutes for clips, about 60 to 70 minutes for full episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover music history, literature and comedy interviews with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.1k | 224 | 33 |
Benchmark score: 40 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A história do PROFESSOR KANFLUTZ no Tangos & Tragédias | Cor · 81 views
▶A história por trás do clássico "Marcou Bobeira" e o Saracur · 954 views
▶A lenda da PONTE DA UBIRICI, contada pelo escritor Cláudio L · 65 viewsLast three uploads, latest today.
Canal Pessoal do acervo de vídeos e documentários do Jornalista e Radialista Mauro Borba. O material aqui publicado é disponível no site oficial theborbacast.com.br. Alguns vídeos deste canal são versões reeditadas e atualizadas dos episódios no Spotify. Sites oficiais: theborbacast.com.br | mauroborba.com contato: theborbacast@gmail.com
About The BorbaCast
The BorbaCast is a Brazilian Portuguese podcast and video channel run by journalist and radio presenter Mauro Borba, according to the channel description. It publishes interviews with musicians, writers and comedians, along with archive videos and short clips cut from full episodes. Most content focuses on rock gaucho, Porto Alegre history and comedy.
The channel uploads frequently, with about 42 videos in the past year. Median views sit near 224 per video, so the audience is small but appears to be engaged, based on like rates of about 2.3 percent. The audience is likely to be adult Brazilian music listeners, though these are estimates only.
Brands seeking a regional, culture-focused audience in Brazil may find this a good fit. At an estimated $20 to $35 CPM, sponsored integrations would run about $150 to $250 per video, which is comparable to paid ads at a typical $10 CPM only when the audience is tightly matched.
Written from The BorbaCast's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The BorbaCast can edit or remove this page at any time.
Questions about The
How much does Mauro Borba charge for a sponsored video?
The estimated rate for a sponsored integration on The BorbaCast is $150 to $250 per video, based on a median of 224 views and long-form pricing. Final terms depend on format and the creator's availability, and contact details unlock on Starbooked for $0.80.
What does Mauro Borba post about on YouTube?
The channel posts interviews with Rio Grande do Sul musicians, writers and comedians, along with archive videos about rock gaucho and Porto Alegre history. Recent episodes featured guests such as Julio Reny and Marcito Castro.
How do I contact Mauro Borba for a brand deal?
The channel lists theborbacast@gmail.com as its contact address. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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