The Bourbon Pour (@thebourbonpour) is a US whiskey channel with about 36,200 subscribers and a median of roughly 10,700 views per video. It posts roughly every other day, mixing Shorts with 10 to 25 minute reviews and bourbon hunts. A sponsored integration runs about $210 to $380 per video. Part of The Daily Pour Network, with a new host announced.
Active bourbon channel with proven viewer buying intent and existing sponsor reads
- Median 10,700 views per video; top Shorts reached 125,000 and 87,000 views in August.
- About 50 uploads in 90 days, giving frequent slots for Shorts and long-form integrations.
- Already runs Mars Men, Anson Belt and Lucy reads, so ad formats are established.
Brand fit report
Content
- Formats
- whiskey reviews and blind tastings, bourbon hunting store trips, Shorts
- Tone
- enthusiastic, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds for Shorts, 10 to 25 minutes for long-form
Audience
Commercial
- Brands seen
- Mars MenAnson BeltLucy
- Categories promoted
- men's grooming, accessories, nicotine pouches, whiskey
- Affiliate links
- Yes
Can You Actually Taste a Bourbon's Age? opens with a Mars Men offer, two bourbon hunt videos carry Anson Belt codes, and Gambit No 6 is tagged #ad.
Suitability GARM Brand Safety Floor + Suitability
The channel is labeled 21+ and centers on alcohol, for example My Kentucky Bourbon Festival 2026 Haul Was WILD and Is This Bourbon Worth 100 Dollars?
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 74 / 100
Public rule, same for everyone. How it works.
Recent videos
▶I LOVE this bottle, but it’s hard to recommend. #bourbon #bo · 2.3k views
▶Can You Actually Taste a Bourbon's Age? (7-Bottle Blind Test · 3.3k views
▶Gambit No 6 is PERFECT For Football Season #ad #whsikey #gam · 2.2k viewsLast three uploads, latest today.
Just good whiskey & even better people 21+ | Part of The Daily Pour Network Thanks for being here, subscribing, and watching. Cheers 🥃 Instagram: https://www.instagram.com/_thebourbonpour?igsh=czJ5eTVrdTQ5ZnU2&utm_source=qr The Daily Pour: https://thedailypour.com Email: office@thedailypour.com
About The Bourbon Pour
The Bourbon Pour (@thebourbonpour) is a US whiskey channel with about 36,200 subscribers and 786 videos, part of The Daily Pour Network. It posts roughly every other day: bourbon reviews, blind tastings, release news, and trips to liquor stores and distilleries, with about 44 percent of videos as Shorts. Long-form episodes run 10 to 25 minutes.
Median views are about 10,700, with several Shorts above 20,000. Audience data is not available; viewers are likely adult bourbon buyers and collectors (estimate). The channel is labeled 21+. Recent sponsors include Mars Men, Anson Belt and Lucy, and one Shorts video is tagged #ad. In September it announced a new host, so recent content may change.
At $20 to $35 per 1,000 median views, a sponsored video costs about $210 to $380, compared with $10 to $30 CPM for typical paid ads. It suits spirits, bar and men's lifestyle brands targeting adult drinkers.
Written from The Bourbon Pour's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Bourbon Pour can edit or remove this page at any time.
Questions about The
How much does The Bourbon Pour charge for a sponsored video?
Based on a median of about 10,700 views and a $20 to $35 CPM, a sponsored integration is estimated at $210 to $380 per video. Typical paid ads run $10 to $30 CPM.
What does The Bourbon Pour post about on YouTube?
The channel covers bourbon and whiskey: bottle reviews, blind taste tests, rare release news, store hunts and distillery visits, split between Shorts under 90 seconds and 10 to 25 minute episodes.
How do I contact The Bourbon Pour for a brand deal?
A business email is listed through The Daily Pour Network. Contact details also unlock on Starbooked for $0.80, and boosted creators can be booked directly through Starbooked.