Starbooked

Brandon Novak

@thebrandonnovak · US · EN

Brandon Novak (@thebrandonnovak), based in the US, makes recovery-focused videos about addiction, sobriety and life after his years in the Jackass and Viva La Bam orbit. The channel has about 67,300 subscribers and a median of roughly 3,500 views per video, posting about three times a month. Sponsored integrations are estimated at $150 to $250 per video, mostly on short-form clips.

Why brands book Brandon

Recovery-focused creator with a loyal audience of 67,000 subscribers

  • Median of about 3,500 views per video across 422 uploads
  • Roughly 4.5% engagement, with comments on most recovery videos
  • Short clips under 90 seconds fit low-cost sponsored integrations
Best foraddiction and wellness brand awarenessrecovery-adjacent servicesapparel and lifestyle brands with a sober-living angle
Watch forDrug and addiction themes are central, so brands need a careful fit and clear messaging review.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle55%
Health45%
Formats
talking-head monologue, short clips, podcast appearance
Tone
personal, earnest
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 90 seconds, with occasional podcast clips

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement4.5%
Likes and comments per view on recent videos
Audience asks abouthow he stayed soberhow to get through early recoveryhow to support a loved one with addiction
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
45%women
55%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
addiction treatment (own business, Redemption Treatment Centers)
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a video references his own treatment business, Redemption Treatment Centers.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugshigh
Violencelow
Politicslow

Drug and alcohol use is discussed throughout, including the video 'Stay the f*ck off drugs!', so content is recovery-themed rather than promotional.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube67k3.5k3
Instagram–––

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 33 days ago.

Born in Baltimore, Maryland, Brandon Novak is a skateboarder from the renowned Powell-Peralta team, an MTV celebrity (Viva La Bam, Bam’s Unholy Union), an alumnus of the Jackass motion picture series, a star of the legendary CKY skateboard video series, and author of his best-selling addiction memoir, "Dreamseller". He has made several appearances on The Howard Stern Show (in which he received recognition for one of Stern’s Top Ten Outrageous Moments. Novak was also a guest host to Bam Margera on Sirius XM’s Radio Bam, and guest host on the TBS series Bam’s Badass Game Show. Subscribe to this
Brandon Novak's own profile description on YouTube

Are you Brandon Novak? Claim or remove this profile.

About Brandon Novak

Brandon Novak (@thebrandonnovak) is a US creator who posts short, personal videos about addiction, recovery and sobriety. He came to attention through skateboarding and the Jackass and Viva La Bam television work, and his YouTube content centers on his own sobriety. Public information from his website describes his memoir and his treatment business, Redemption Treatment Centers.

The channel has about 67,300 subscribers and a median of roughly 3,500 views per video. Most uploads run under 90 seconds, and the audience appears to be mostly adults interested in recovery and celebrity memoir. These are estimates based on channel data, not verified audience reports.

Estimated sponsored integration rates are $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 typical for paid ads. Brands in addiction-adjacent or sober-lifestyle categories should book him.

Written from Brandon Novak's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Brandon Novak can edit or remove this page at any time.

Questions about Brandon

How much does Brandon Novak charge for a sponsored video?

Based on his median of about 3,500 views and short-form format, an estimated sponsored integration costs $150 to $250 per video. This is an estimate from public metrics. Contact details unlock on Starbooked for $0.80.

What does Brandon Novak post about on YouTube?

He posts short personal videos about addiction, recovery, sobriety and life after his years in celebrity skateboarding and reality television. Some videos also promote his memoir and his treatment business.

How do I contact Brandon Novak for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether his profile is boosted before reaching out.

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