The Brick Post (@thebrickpost) is a LEGO news and review channel run from the UK-based Shorts-first feed, with about 7,250 subscribers and roughly 356 median views per video. It posts mostly short clips, with about one upload a quarter lately. Sponsored integrations are estimated at $150 to $250 per video.
Family-friendly LEGO audience with a 356-view median for Shorts
- About 7,250 subscribers and 3.1 million lifetime views.
- Median of 356 views per video, with a p90 of 2,263 views.
- Shorts make up 94 percent of uploads, averaging 24 seconds.
Brand fit report
Content
- Formats
- short product reveals, set unboxings, minifigure showcases
- Tone
- enthusiastic, casual
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Mattel Brick ShopLumibricksFunwholePantasy
- Categories promoted
- LEGO sets, alternative brick sets, toys
- Affiliate links
- No
Recent titles such as 'Custom '68 Camaro. Thank you Mattel Brick Shop for gifting us this set' and 'Use THEBRICKPOST code at @LUMIBRICKS_OFFICIAL for 10% off' show gifted sets and discount codes, though the channel's sponsored_share metric is 0.0.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content is visible in the recent titles, which cover LEGO sets, builds, and product news.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 9 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Rise, LEGO Vader! This one came from the backlog, I couldn't · 169 views
▶The Interstellar Drive-in from @lumibricks_official is here! · 1.4k views
▶Custom '68 Camaro. Thank you Mattel Brick Shop for gifting u · 2.3k viewsLast three uploads, latest 55 days ago.
LEGO News, Reviews, and More! https://linktr.ee/thebrickpost/ Please visit our website http://www.thebrickpost.com for LEGO related news, reviews and more! Why not follow us on Instagram and Facebook, and show us some love. Website: http://www.thebrickpost.com Instagram: https://www.instagram.com/thebrickpost/ Facebook: https://www.facebook.com/TheBrickPost/
About The Brick Post
The Brick Post is a LEGO news and review channel run by a creator who posts mostly short vertical videos. The channel covers new set reveals, unboxings, custom builds, and alternative brick brands such as Lumibricks and Funwhole. Its content is brief, with a median video length of 24 seconds and 94 percent of uploads in the Shorts format.
The channel has about 7,250 subscribers and a median of 356 views per video, so its audience is best estimated as a small, hobbyist LEGO community, mostly in the United States and the United Kingdom. Demographic figures are estimates from the channel's topic and language data, not measured audience data. The creator's website and social links point to the same LEGO-focused brand work.
For brands, sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 median views. Paid ads typically run at $10 to $30 CPM, so this channel suits toy and LEGO-adjacent campaigns that want a niche, engaged hobbyist audience. Brands should weigh the low upload frequency before booking.
Written from The Brick Post's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Brick Post can edit or remove this page at any time.
Questions about The
How much does The Brick Post charge for a sponsored video?
The estimated rate for a sponsored video from The Brick Post is $150 to $250 per video. This is based on the channel's Shorts-heavy format and median views, which are cheaper per thousand views than long-form content. The figure is an estimate calculated from channel data, not a published rate card.
What does The Brick Post post about on YouTube?
The Brick Post posts short LEGO content, including new set reveals, unboxings, minifigure showcases, and custom builds. It also covers alternative brick brands such as Lumibricks and Funwhole. Most videos are under a minute long.
How do I contact The Brick Post for a brand deal?
Contact details for The Brick Post unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
Similar creators
YouTube and other creators in lego news, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
TalkBricks@talkbricks · US | legolego news | 44k | 5.8k | $150–250 | 55 |
Brick World@brickworldproject · DE | lego buildingbrick city | 23k | 8.6k | $170–300 | 82 |
Johnny's World@johnnysworld · DE | lego alternativesbrick building | 78k | 16k | $330–570 | 72 |
Mike’s Brick Lab@mikesbricklab · US | legolego reviews | 50k | 1.1k | $150–250 | 43 |
BrickYard Nation@brickyardnation | custom legolego star wars | 58k | 8.8k | $150–250 | 32 |