Starbooked

The Crystal Barista

@thecrystalbarista · US · EN

Adrienne McElwain, known as @thecrystalbarista, is a geologist and rock shop owner in Utah, USA, making travel and rockhounding videos about gems, crystals and minerals. Her channel has about 5,000 subscribers and a median of roughly 1,400 views per video, with about nine uploads a year. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book The

Reach rockhounding and geology fans with a family-friendly, hands-on channel

  • Median of about 1,376 views per video across 88 uploads
  • Lifetime channel views of about 260,000 since 2011
  • Recent long-form travel videos reach up to 5,500 views
Best foroutdoor and hobby geareducational kits and STEM productscollectibles and gift retail
Watch forSmall audience and low recent upload pace; expect modest reach per video.

Brand fit report

Content

Topics, IAB taxonomy
Hobby45%
Tourism30%
Lifestyle (sociology)25%
Formats
travel vlog, shop and show promotion, field digging and prospecting
Tone
curious, enthusiastic
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 8 to 12 minutes for long-form travel

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.6%
Likes and comments per view on recent videos
Audience asks aboutwhere to find rocks and gemstoneshow to start rockhounding or collectingwhere to buy the crystals and minerals shown
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States45%
🇦🇺 Australia15%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
rocks, minerals and crystals retail, event tickets for rock shows
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop and the Crystal Festival show.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is educational travel and mining footage with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5k1.4k2

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers34 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 41 days ago.

The Crystal Barista is an online rock and crystal shop with the flair for mixing up magically fun gemstone, crystal, and mineral games and trivia. The Crystal Barista is the founder and creator of The Crystal Festival in Utah. The Crystal Barista (Adrienne McElwain) runs a Rock Show called The Crystal Festival in Utah and Colorado, teaches geology at local schools and co-ops, and travels the world making videos for children and adults that love rocks. Adrienne McElwain started The Crystal Barista in 2018 after her father closed his lifelong rock shop in Salt Lake City, Utah. Geologist by trad
The Crystal Barista's own profile description on YouTube

Are you The Crystal Barista? Claim or remove this profile.

About The Crystal Barista

Adrienne McElwain runs The Crystal Barista, a YouTube channel that covers rockhounding, geology and gemstone travel. Her videos follow her trips to mines, gem markets and rock shows, mixing field digging with short explainers on minerals. Per the website, she is a geologist, teaches classes, and runs the Crystal Festival rock show in Utah.

The channel has about 5,000 subscribers and a median of roughly 1,400 views per video. Audience estimates lean toward hobbyist rock collectors and families in the United States, with a sizable share of older viewers; these are estimates, not platform-reported figures. Uploads run at around nine per year, so reach is steady rather than fast-growing.

Brands selling rock hounding equipment, educational geology products or collectible minerals should consider this channel. Sponsored integrations are quoted at $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for typical paid ads.

Written from The Crystal Barista's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Crystal Barista can edit or remove this page at any time.

Questions about The

How much does Adrienne McElwain charge for a sponsored video?

Adrienne McElwain of The Crystal Barista is quoted at $150 to $250 per sponsored video, based on the channel's median views of about 1,400 per video. That works out to roughly $20 to $35 per 1,000 views, so the cost is set by the rate rule rather than a published card.

What does Adrienne McElwain post about on YouTube?

She posts rockhounding and geology content, including travel to gem mines in Brazil, Madagascar and Australia, gold digging, and rock show promotion. Shorts and longer travel vlogs both appear, with a focus on minerals, crystals and the history of mining sites.

How do I contact Adrienne McElwain for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so a brand can reach her there once unlocked.

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