The Dark Knot (@thedarkknot), a men's necktie and accessories brand, runs a formalwear channel with about 2,300 subscribers and 1,400 median views per video. It posts roughly 3 videos a year, mostly short tie-knot and matching tutorials. Sponsored integrations are estimated at $150 to $250 per video; Shorts-heavy output makes CPM roughly $4 to $8 per 1,000 median views.
Menswear tutorials with a proven knot-matching audience, best for tie and accessory brands
- Top tutorial reached about 163,700 views on tie-color matching, far above the channel median
- Median of 1,385 views per video with a 0.72% like rate
- Three uploads in the past year at about $150 to $250 per video
Brand fit report
Content
- Formats
- short tutorial, long-form how-to guide, product unboxing
- Tone
- instructional, polished
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 4 to 7 minutes for long-form guides
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- men's neckwear, pocket squares, men's accessories
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own tie and accessories line in video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the recent titles or descriptions; all videos are menswear instruction and product content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.3k | 1.4k | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Matching Tie Colors To Your Suits & Shirts! #mensstyle #dapp · 135 views
▶Matching ties to your suits & shirts! #ties #mensstyle #suit · 156 views
▶Mastering the art of matching tie colors to your suits & shi · 195 viewsLast three uploads, latest 96 days ago.
We are the YouTube channel for blog SuitUpDressUp, an engaging and humorous blog covering men's formalwear fashion, that is a part of men's necktie line, The Dark Knot (www.thedarkknot.com). Our blog covers a range of topics related to men's formalwear fashion, including but not limited to, matching of ties to your suits and shirts, to what to look for in a bespoke suit, bespoke shirt, how to assess different tailors and options for layering clothing. We also cover dressing for the occasion, whether its an interview, a networking event or a date! Lastly, we cover how to dress according to you
About The Dark Knot
The Dark Knot runs a menswear formalwear channel tied to the SuitUpDressUp blog and The Dark Knot necktie line. The channel posts tie-knot tutorials, tie and pattern matching guides, pocket square folds, and short Shorts-format styling tips, with long-form guides occasionally reaching several minutes. Uploads are infrequent, with about three videos in the past year, and the library spans from 2016 to 2026. The channel's own website describes the brand's focus on bespoke suits, shirts, tailor selection, and dressing for different occasions.
The audience is estimated, not measured. It appears to skew toward men in their mid-twenties to mid-forties who are learning how to dress for work, interviews, and events. Median views sit near 1,400 per video, with a few evergreen tutorials, such as the tie color matching guide, drawing well above that level.
Brands selling men's neckwear, pocket squares, or formal accessories can book this channel for native product demonstrations. Estimated sponsored rates are $150 to $250 per video, which works out to a CPM of about $4 to $8 per 1,000 median views for Shorts-heavy output. That compares with $10 to $30 CPM for paid ads.
Written from The Dark Knot's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Dark Knot can edit or remove this page at any time.
Questions about The
How much does The Dark Knot charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on the channel's median of about 1,400 views and its Shorts-heavy output. Rates are not published by the creator. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does The Dark Knot post about on YouTube?
The channel covers men's formalwear, including tie-knot tutorials such as the Full Windsor and Four-in-Hand, tie and pattern matching advice, pocket square folds, and suit and accessory guides. Most videos are short, though a few long-form guides run several minutes.
How do I contact The Dark Knot for a brand deal?
The channel's description lists info@thedarkknot.com as the contact address. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.