Prabhul Dev (@thedevthing), a car and technology creator based in Canada, makes long-form car stories, build updates and garage content about Porsche and BMW sports cars. The channel has about 26,500 subscribers and a median of roughly 4,400 views per video, with about three uploads a month. Sponsored integrations are estimated at $150 to $250 per video; the channel's website describes Prabhul as a car enthusiast and creator.
Engaged Porsche and BMW audience with a 4,000-plus median view base
- Median of about 4,358 views per video and a 90th percentile near 18,700 views across the last 30 uploads
- Engagement rate of 2.89 percent, with likes at 2.2 percent of views
- Estimated $150 to $250 per sponsored video, about $20 to $35 CPM on long-form views, versus $10 to $30 CPM for paid ads
Brand fit report
Content
- Formats
- build updates, car stories interviews, unboxing and install videos, Shorts clips
- Tone
- enthusiastic, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 25 minutes for long-form, under 60 seconds for Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automotive modifications, automotive parts
- Affiliate links
- No
The AWE intake series credits Sarah from @awetuning for sending the part, which indicates a product supplied for review rather than a clearly disclosed paid sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover car builds, reviews and sales with no adult, drug or violent themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶21-22 Inch Wheels On My Porsche GT3 Touring — Unboxing The C · 4.6k views
▶GT3 Touring Update: 1,700km In, Pushing Toward 9,000 RPM · 7.3k views
▶Washing My Cars Used to Be a Chore... Now I Actually Look Fo · 4.2k viewsLast three uploads, latest 61 days ago.
A place to share my passion for cars & technology. Connect with me at: http://prabhul.dev/ https://www.instagram.com/911thing/ https://www.instagram.com/prabhuldev/
About Prabhul Dev
Prabhul Dev, known on YouTube as @thedevthing, is a Canadian creator who posts about sports cars, car builds and automotive technology. The channel's recent uploads follow his Porsche 992.2 GT3 Touring, a BMW G87 M2 modification series, and interview-style Car Stories episodes featuring other enthusiasts. According to the creator's website, prabhul.dev, he shares his passion for cars and technology, and the channel also includes drone and camera gear videos.
The channel has about 26,500 subscribers and 469 videos, with a median of about 4,400 views per upload and roughly three uploads in the last 90 days. Audience estimates suggest a mostly male viewership in their late twenties to forties, concentrated in Canada and the United States. Viewers tend to be enthusiasts researching parts, paint protection and vehicle purchases.
Brands should consider this channel for car care and automotive accessory campaigns. Sponsored integrations are priced around $150 to $250 per video, which works out to about $20 to $35 CPM on long-form views, compared with typical paid ad CPMs of $10 to $30.
Written from Prabhul Dev's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Prabhul Dev can edit or remove this page at any time.
Questions about Prabhul
How much does Prabhul Dev charge for a sponsored video?
Based on the channel's median views of about 4,400 and long-form pricing, a sponsored integration is estimated at $150 to $250 per video. Exact rates are set by the creator and may differ from this estimate.
What does Prabhul Dev post about on YouTube?
The channel focuses on sports cars, including Porsche 911 GT3 builds, BMW M2 modifications and Car Stories interviews with other enthusiasts. It also posts occasional tech and drone videos and Shorts clips.
How do I contact Prabhul Dev for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.
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